The Fundamentals of Digital Advertising, Chris Linford

Автор: Paul Jobling
Название: Advertising Menswear: Masculinity and Fashion in the British Media since 1945
ISBN: 1472533437 ISBN-13(EAN): 9781472533432
Издательство: Bloomsbury Academic
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Цена: 137280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.

Автор: Veksner, Simon
Название: 100 Ideas that Changed Advertising
ISBN: 1780675569 ISBN-13(EAN): 9781780675565
Издательство: Laurence King
Рейтинг:
Цена: 20190.00 T
Наличие на складе: Нет в наличии.
Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.

Автор: McStay Andrew
Название: Digital Advertising
ISBN: 1137494344 ISBN-13(EAN): 9781137494344
Издательство: Springer
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Цена: 32600.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment.

Автор: Baxter Wade
Название: Digital Advertising and Marketing Communication
ISBN: 1682850064 ISBN-13(EAN): 9781682850060
Издательство: Неизвестно
Цена: 150200.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising and it has a positive effect on sales and revenues. This book provides significant information on this discipline to help develop a good understanding of this subject. It unravels the benefits of internet and how they can be utilized for branding. Ideally suited for the students of mass communication, this book extensively covers topics like search engine optimization, search engine marketing, content automation, etc. in a lucid manner.

Автор: Rodgers Shelly
Название: Digital Advertising
ISBN: 1138654450 ISBN-13(EAN): 9781138654457
Издательство: Taylor&Francis
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Цена: 54090.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.

Автор: Ilhem Allagui
Название: Advertising in MENA Goes Digital
ISBN: 0367076500 ISBN-13(EAN): 9780367076504
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in MENA affecting the advertising industry, what forms of advertisements have emerged from the industry globalization and adoption of new technologies, and, specifically, the ways in which advertising in MENA has d

Автор: Recep Y?lmaz
Название: Narrative Advertising Models and Conceptualization in the Digital Age
ISBN: 1522523731 ISBN-13(EAN): 9781522523734
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

Автор: Whatmough, Danny
Название: Digital pr
ISBN: 1787566226 ISBN-13(EAN): 9781787566224
Издательство: Emerald
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Цена: 23030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The digital revolution has caused a seismic shift in the PR industry. It`s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we`ve been, where we are and where we`re going. It`s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.

Автор: Pringle Hamish
Название: Spending Advertising Money in the Digital Age
ISBN: 0749463058 ISBN-13(EAN): 9780749463052
Издательство: Неизвестно
Рейтинг:
Цена: 45040.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today`s complex media landscape, allocate a brand`s media budget most accurately, and then deploy it most effectively in order to build business.

Автор: David Ogilvy
Название: Ogilvy on Advertising
ISBN: 1853756156 ISBN-13(EAN): 9781853756153
Издательство: Carlton Books
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Цена: 15830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.

Автор: Williams, Eliza
Название: This is Advertising
ISBN: 1856696472 ISBN-13(EAN): 9781856696470
Издательство: Laurence King
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Цена: 25250.00 T
Наличие на складе: Нет в наличии.
Описание: Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.

Автор: Batra Rajeev
Название: The Psychology of Design
ISBN: 0765647605 ISBN-13(EAN): 9780765647603
Издательство: Taylor&Francis
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Цена: 58170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.