Advertising Menswear: Masculinity and Fashion in the British Media since 1945 9781472533432

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Автор: Paul Jobling
Название: Advertising Menswear: Masculinity and Fashion in the British Media since 1945 (Пол Джоблинг: Рекламируя мужскую одежду)
Издательство: Bloomsbury Academic
Классификация:

История моды

Мода и общество

Гендерные исследования, гендерные группы

ISBN: 1472533437
ISBN-13(EAN): 9781472533432
Обложка/Формат: Hardback
Страницы: 272
Вес: 0.6 кг.
Дата издания: 13.03.2014
Серия: Dress and fashion research
Язык: English
Иллюстрации: 50 bw illus
Размер: 242 x 156 x 19
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: Англии
Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the peacock male was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for mens clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the new man in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levis jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Дополнительное описание: INTRODUCTION PART ONE Going for a Burton: menswear advertising from austerity to affluence, 1945-1957 Introduction 1.0: The post-war market for men’s clothing 2.0: Menswear advertising: agents, accounts and audiences: ‘Will it be seen? Will it be

Advertising Menswear: Masculinity and Fashion in the British Media since 1945, Paul Jobling