Автор: Kingsnorth Simon Название: Digital Marketing Strategy ISBN: 074947470X ISBN-13(EAN): 9780749474706 Издательство: TBS/GBS Рейтинг: Цена: 39590.00 T Наличие на складе: Поставка под заказ. Описание: Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.
Автор: Heinze Aleksej Название: Digital and Social Media Marketing ISBN: 1138917915 ISBN-13(EAN): 9781138917910 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Поставка под заказ. Описание: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Автор: Ryan Damian Название: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation ISBN: 0749478438 ISBN-13(EAN): 9780749478438 Издательство: TBS/GBS Рейтинг: Цена: 27440.00 T Наличие на складе: Невозможна поставка. Описание: Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.
Автор: Kaufman Название: Digital Marketing ISBN: 0415716756 ISBN-13(EAN): 9780415716758 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Поставка под заказ. Описание: Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.
Автор: Simanowski, Roberto, Название: The death algorithm and other digital dilemmas / ISBN: 0262536374 ISBN-13(EAN): 9780262536370 Издательство: MIT Press Рейтинг: Цена: 21390.00 T Наличие на складе: Невозможна поставка. Описание:
Provocative takes on cyberbullshit, smartphone zombies, instant gratification, the traffic school of the information highway, and other philosophical concerns of the Internet age.
In The Death Algorithm and Other Digital Dilemmas, Roberto Simanowski wonders if we are on the brink of a society that views social, political, and ethical challenges as technological problems that can be fixed with the right algorithm, the best data, or the fastest computer. For example, the "death algorithm " is programmed into a driverless car to decide, in an emergency, whether to plow into a group of pedestrians, a mother and child, or a brick wall. Can such life-and-death decisions no longer be left to the individual human?
In these incisive essays, Simanowski asks us to consider what it means to be living in a time when the president of the United States declares the mainstream media to be an enemy of the people--while Facebook transforms the people into the enemy of mainstream media. Simanowski describes smartphone zombies (or "smombies") who remove themselves from the physical world to the parallel universe of social media networks; calls on Adorno to help parse Trump's tweeting; considers transmedia cannibalism, as written text is transformed into a postliterate object; compares the economic and social effects of the sharing economy to a sixteen-wheeler running over a plastic bottle on the road; and explains why philosophy mat become the most important element in the automotive and technology industries.
Автор: Zahay, Debra (Author) Название: Digital Marketing Management: A Handbook for the Current (or Future) CEO ISBN: 1606499246 ISBN-13(EAN): 9781606499245 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 18390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.
Автор: Pringle Hamish Название: Spending Advertising Money in the Digital Age ISBN: 0749463058 ISBN-13(EAN): 9780749463052 Издательство: Неизвестно Рейтинг: Цена: 45040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today`s complex media landscape, allocate a brand`s media budget most accurately, and then deploy it most effectively in order to build business.
Автор: Davies Eric Название: The Ultimate Marketing & PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations ISBN: 1473683971 ISBN-13(EAN): 9781473683976 Издательство: Little Brown Рейтинг: Цена: 15170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: THE ULTIMATE MARKETING & PR BOOK gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.
Автор: Kagan Jeremy Название: Digital Marketing ISBN: 0999486187 ISBN-13(EAN): 9780999486184 Издательство: Неизвестно Цена: 121390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book is designed to bring the educated layperson -- the typical marketer or business professional familiar with the topic -- to a point where digital methods become an essential element of their integrated marketing strategy from the onset. We will approach the topic strategically, but also dive into elements of tactical execution across all the major digital channels: search, display, email, social, and mobile. Our approach will focus on the ultimate business goals and results of a marketing strategy -- and how to frame these objectives and measure them for success -- rather than just showcase every "shiny new object," app, or social network. Given the rapidly changing subject matter in the book, we'll provide extensive examples, tools and resources for use outside the confines of the text, and in a special section at the end of each chapter.
Do you want to take control of your financial destiny, and not spend your life in a cubicle? Do you want to build a profitable business - automatically?
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Also the following insights:
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Автор: Wheeler Scot R Название: Architecting Experience: A Marketing Science And Digital Analytics Handbook ISBN: 981472565X ISBN-13(EAN): 9789814725651 Издательство: World Scientific Publishing Рейтинг: Цена: 29570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In A World With A Seemingly Infinite Amount Of Content And Scores Of Methods For Consuming That Content, Marketing Communication Today Is About Appealing To Individuals, Person By Person. Effectively Appealing To Customers Requires Delivery Of Brand Experiences Built On Relevance And Recognition Of Context. Just As In Any Conversation, Delivering Relevance In Context Requires Understanding The Person One Is Speaking With And Shared Environment.Wheeler Answers The Biggest Question Facing Digital Marketers Today: "With An Ever Expanding Array Of Digital Touch Points At One'S Disposal, How Does One Deliver Content And Experiences Around One'S Brand That Build Relationships And Drives Results?" The Quick Answer To This Is "Through The Application Of Data And Analytics To Drive Highly Relevant, Contextual Targeted Content And Adaptive Experience", But Since This Answer Is Not As Easy To Achieve As It Is To Say, Architecting Experience Has Been Designed To Help Readers Develop The Understanding Of Marketing Data, Technology And Analytics Required To Make This Happen.
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