Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships, Koen W. De Bock

Автор: Wirtz Jochen
Название: Managing Customer Relationships And Building Loyalty
ISBN: 1944659366 ISBN-13(EAN): 9781944659363
Издательство: World Scientific Publishing
Рейтинг:
Цена: 9450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Targeting, acquiring, and retaining the "right" customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the future. Managing Customer Relationships and Building Loyalty describes how to acquire and develop desirable, loyal customers within the chosen segments, and the painstaking process to build and maintain their loyalty through well-conceived relationship marketing strategies. This book is the tenth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Автор: Information Resources Management Association
Название: E-Marketing: Concepts, Methodologies, Tools, and Applications
ISBN: 1466615982 ISBN-13(EAN): 9781466615984
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 1789790.00 T
Наличие на складе: Невозможна поставка.
Описание: E-Marketing: Concepts, Methodologies, Tools and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Название: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
ISBN: 1522571167 ISBN-13(EAN): 9781522571162
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 1723260.00 T
Наличие на складе: Невозможна поставка.
Описание: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace.Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Название: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
ISBN: 1522551875 ISBN-13(EAN): 9781522551874
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 2102100.00 T
Наличие на складе: Невозможна поставка.
Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Автор: Cundari Aldo
Название: Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer
ISBN: 1119092892 ISBN-13(EAN): 9781119092896
Издательство: Wiley
Рейтинг:
Цена: 20050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.

Автор: Mehdi Khosrow-Pour
Название: Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
ISBN: 1522577661 ISBN-13(EAN): 9781522577669
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 305850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback.Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Автор: Andreas Meier, Laurent Donze
Название: Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications
ISBN: 1466600950 ISBN-13(EAN): 9781466600959
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 180180.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.