Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7 707 857-29-98
  +7(7172) 65-23-70
  10:00-18:00 пн-пт
  shop@logobook.kz
   
    Поиск книг                        
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Бестселлеры | |
 

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, 


Варианты приобретения
Цена: 2102100.00T
Кол-во:
 о цене
Наличие: Невозможна поставка.

в Мои желания


Название:  Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
ISBN: 9781522551874
Издательство: Mare Nostrum (Eurospan)
Классификация:

ISBN-10: 1522551875
Обложка/Формат: Hardcover
Страницы: 2000
Вес: 0.68 кг.
Дата издания: 30.01.2018
Серия: Economics/Business/Finance
Язык: English
Издание: 3 volume set
Размер: 279 x 216
Читательская аудитория: Professional and scholarly
Ключевые слова: Sales & marketing,Market research, BUSINESS & ECONOMICS / Consumer Behavior,BUSINESS & ECONOMICS / E-Commerce / Internet Marketing,BUSINESS & ECONOMICS / Marketing / General
Подзаголовок: Concepts, methodologies, tools, and applications
Рейтинг:
Поставляется из: Англии
Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Название: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
ISBN: 1522571167 ISBN-13(EAN): 9781522571162
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 1723260.00 T
Наличие на складе: Невозможна поставка.
Описание: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace.Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Optimizing Millennial Consumer Engagement With Mood Analysis

Автор: Sabyasachi Dasgupta, Priya Grover
Название: Optimizing Millennial Consumer Engagement With Mood Analysis
ISBN: 1522556907 ISBN-13(EAN): 9781522556909
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 208830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Автор: Hemann Chuck, Burbary Ken
Название: Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
ISBN: 0789759608 ISBN-13(EAN): 9780789759603
Издательство: Pearson Education
Рейтинг:
Цена: 34310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Distill Maximum Value from Your Digital Data Do It Now

Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why Good news: neither have your competitors. It's hard But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing

  • Prioritize--because you can't measure and analyze everything
  • Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
  • Measure real digital media ROI: sales, leads, and customer satisfaction
  • Track the performance of all paid, earned, and owned digital channels
  • Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR
  • Start optimizing digital content in real time
  • Implement advanced tools, processes, and algorithms for accurately measuring influence
  • Make the most of surveys, focus groups, and offline research synergies
  • Focus new marketing investments where they'll deliver the most value - Identify and understand your most important audiences across the digital ecosystem
"Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem."
--Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data


Relationship Marketing in the Digital Age

Автор: Palmatier
Название: Relationship Marketing in the Digital Age
ISBN: 1138310026 ISBN-13(EAN): 9781138310025
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

Digital Marketing

Автор: Kaufman
Название: Digital Marketing
ISBN: 0415716756 ISBN-13(EAN): 9780415716758
Издательство: Taylor&Francis
Рейтинг:
Цена: 43890.00 T
Наличие на складе: Поставка под заказ.
Описание: Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Автор: Ryan Damian
Название: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
ISBN: 0749478438 ISBN-13(EAN): 9780749478438
Издательство: TBS/GBS
Рейтинг:
Цена: 27440.00 T
Наличие на складе: Невозможна поставка.
Описание: Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

Marketing Graffiti

Автор: Saren
Название: Marketing Graffiti
ISBN: 1138013331 ISBN-13(EAN): 9781138013339
Издательство: Taylor&Francis
Рейтинг:
Цена: 43890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Radical and unique in its approach and presentation, this book turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process.

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Автор: Mehdi Khosrow-Pour
Название: Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
ISBN: 1522577661 ISBN-13(EAN): 9781522577669
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 305850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback.Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Digital Luxury: Transforming Brands and Consumer Experiences

Автор: Wided Batat
Название: Digital Luxury: Transforming Brands and Consumer Experiences
ISBN: 1526458934 ISBN-13(EAN): 9781526458933
Издательство: Sage Publications
Рейтинг:
Цена: 132000.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

Digital Luxury: Transforming Brands and Consumer Experiences

Автор: Wided Batat
Название: Digital Luxury: Transforming Brands and Consumer Experiences
ISBN: 1526458942 ISBN-13(EAN): 9781526458940
Издательство: Sage Publications
Рейтинг:
Цена: 45400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

Digital Marketing Strategy

Автор: Kingsnorth Simon
Название: Digital Marketing Strategy
ISBN: 074947470X ISBN-13(EAN): 9780749474706
Издательство: TBS/GBS
Рейтинг:
Цена: 39590.00 T
Наличие на складе: Поставка под заказ.
Описание: Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.

Artificial Intelligence for Marketing: Practical Applications

Автор: Sterne Jim
Название: Artificial Intelligence for Marketing: Practical Applications
ISBN: 1119406331 ISBN-13(EAN): 9781119406334
Издательство: Wiley
Рейтинг:
Цена: 41190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.


Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2)
ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
Kaspi QR
   В Контакте     В Контакте Мед  Мобильная версия