E-Marketing: Concepts, Methodologies, Tools, and Applications, Information Resources Management Association
Автор: Philip Kotler Название: Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know ISBN: 0471268674 ISBN-13(EAN): 9780471268673 Издательство: Wiley Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler`s distinguished forty-year career in the business.
Название: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications ISBN: 1522551875 ISBN-13(EAN): 9781522551874 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2102100.00 T Наличие на складе: Невозможна поставка. Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Название: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications ISBN: 1522571167 ISBN-13(EAN): 9781522571162 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1723260.00 T Наличие на складе: Невозможна поставка. Описание: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace.Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Название: Mobile Commerce: Concepts, Methodologies, Tools, and Applications ISBN: 1522525998 ISBN-13(EAN): 9781522525998 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2032800.00 T Наличие на складе: Невозможна поставка. Описание: Provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Автор: Information Resources Management Association Название: Web-Based Services: Concepts, Methodologies, Tools, and Applications ISBN: 1466694661 ISBN-13(EAN): 9781466694668 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2079000.00 T Наличие на складе: Невозможна поставка. Описание: Provides readers with comprehensive coverage of some of the latest tools and technologies in the digital industry. The chapters in this multi-volume book describe a diverse range of applications and methodologies made possible in a world connected by the global network, providing researchers, computer scientists, web developers, and digital experts with the latest developments.
Автор: Koen W. De Bock Название: Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships ISBN: 1409444619 ISBN-13(EAN): 9781409444619 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Невозможна поставка. Описание: While the definition of database marketing hasn`t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems.
Автор: Mehdi Khosrow-Pour Название: Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship ISBN: 1522577661 ISBN-13(EAN): 9781522577669 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 305850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback.Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
The World Sustainable Development Outlook series has been developed to provide an overview of sustainable development (SD), to discuss why it is important and to provoke forward thinking on the development of a more coherent approach to solving global problems related to sustainability through science and technology.
Outlook 2013 includes a selection of the best papers presented during the 11th International Conference of WASD held in London School of Economics and Political Science (LSE), London, UK in the period 2-4 September 2013. The main parts of the book are: Sustainable economic development, Climate change and the environment, Public policy and development, Science technology and innovation management, Knowledge management and ICTs, International business and entrepreneurship, Finance and accounting, Services research, Transportation research, Public Health.
This book emphasizes the fact that the responsibility for achieving SD is a global one, resting both with the more developed and the less developed nations, if not in equal measure. Therefore, we must think globally but act locally. We must also ensure that we pass on to our children at least as much environmental wealth as we inherited ourselves. Moreover, it is hoped that the outcomes of this book will help develop a framework for the analysis of the role of academic and research institutions in achieving SD and help policy-makers to constructs an "ideal role" for universities and research institutions in DCs and outlines how performance can be evaluated in pursuit of the goals of SD.
Автор: Sterne Jim Название: Artificial Intelligence for Marketing: Practical Applications ISBN: 1119406331 ISBN-13(EAN): 9781119406334 Издательство: Wiley Рейтинг: Цена: 41190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.
Автор: Veronica Cinti Название: Marketing Applications ISBN: 1773611380 ISBN-13(EAN): 9781773611389 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 145990.00 T Наличие на складе: Невозможна поставка. Описание: This book reveals the theories, the strategies, and real-life case studies of marketing practices, explaining core principles in the context of organizations, business management practice and the changing business environment. It is equally useful for the undergraduate and postgraduate students of management, and is an essential read for all marketing and business administration students.
Автор: Rajagopal Название: Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management ISBN: 1466609699 ISBN-13(EAN): 9781466609693 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Outlines a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analysing process dynamics explained in this publication allows marketing firms succeed.
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