Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again.
Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model.
Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers.
Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
Автор: Morgan, Tony Название: Visual Merchandising ISBN: 1780676875 ISBN-13(EAN): 9781780676876 Издательство: Laurence King Рейтинг: Цена: 25290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Автор: Karin Zaghi Название: Visual Merchandising: In-store Communication to Enhance Customer Value ISBN: 888548641X ISBN-13(EAN): 9788885486416 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 72070.00 T Наличие на складе: Невозможна поставка. Описание: Buying behavior is a process that is conditioned by a complex receptive system, originating with the product`s physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.
Автор: Pegler, Martin M. Kong, Anne Название: Visual merchandising and display ISBN: 1501315366 ISBN-13(EAN): 9781501315367 Издательство: Bloomsbury Рейтинг: Цена: 89100.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is devoted to one of the most important areas of Ramsey theory-the Ramsey theory of product spaces. It is a culmination of a series of recent breakthroughs by the two authors and their students who were able to lift this theory to the infinite-dimensional case. The book presents major results and methods in the area, such as Szemeredi`s regularity method and the hypergraph removal lemma.
Автор: Seaberg Название: Menu Design: Merchandising and Marketing, 4th Edit ISBN: 0471289833 ISBN-13(EAN): 9780471289838 Издательство: Wiley Рейтинг: Цена: 131950.00 T Наличие на складе: Поставка под заказ. Описание: Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant`s image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.
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