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Fashion Retailing: From Managing to Merchandising (Basics Fashion Management), Dimitri Koumbis


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Автор: Dimitri Koumbis   (Димитри Кумбис)
Название:  Fashion Retailing: From Managing to Merchandising (Basics Fashion Management)
Перевод названия: Димитри Кумбис: Модная розница. От управления до мерчендайзинга (основы управления модой)
ISBN: 9781350124813
Издательство: Bloomsbury Academic
Классификация:




ISBN-10: 1350124818
Обложка/Формат: Paperback
Страницы: 192
Вес: 0.41 кг.
Дата издания: 15.05.2019
Серия: Basics fashion management
Язык: English
Иллюстрации: 120 colour illus
Размер: 164 x 231 x 15
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Fashion & textiles: design,Textile industries, DESIGN / Textile & Costume,BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry
Подзаголовок: From managing to merchandising
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Поставляется из: Англии
Описание:

Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customers sensory system, to create memorable experiences that will entice shoppers to visit again and again.

Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model.

Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers.

Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.



Menu Design: Merchandising and Marketing, 4th Edit

Автор: Seaberg
Название: Menu Design: Merchandising and Marketing, 4th Edit
ISBN: 0471289833 ISBN-13(EAN): 9780471289838
Издательство: Wiley
Рейтинг:
Цена: 131950.00 T
Наличие на складе: Нет в наличии.
Описание: Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant`s image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.

Visual merchandising and display

Автор: Pegler, Martin M. Kong, Anne
Название: Visual merchandising and display
ISBN: 1501315366 ISBN-13(EAN): 9781501315367
Издательство: Bloomsbury
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Цена: 94050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is devoted to one of the most important areas of Ramsey theory-the Ramsey theory of product spaces. It is a culmination of a series of recent breakthroughs by the two authors and their students who were able to lift this theory to the infinite-dimensional case. The book presents major results and methods in the area, such as Szemeredi`s regularity method and the hypergraph removal lemma.

A Practical Guide to Fashion Law and Compliance (Deanna Clark-Esposito)

Название: A Practical Guide to Fashion Law and Compliance (Deanna Clark-Esposito)
ISBN: 1501322893 ISBN-13(EAN): 9781501322891
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 68630.00 T
Наличие на складе: Невозможна поставка.
Описание:

"This book provides a fresh approach to building a fashion business. I believe that both academics and startup businesses would find this book useful." Karen Edwards, University of South Carolina, USA

"I think that this text will be very useful to anyone working in fashion. I would certainly recommend it as reference reading to MBA students and to undergraduates who are taking entrepreneurship courses." Thomai Serdari, New York University, USA

Learn how to protect your business through prevention with a fashion compliance program. The book takes a merchandise-centric "how-to" approach. It explains the laws related to fashion compliance including, labeling, marketing, testing, importing and exporting, record keeping, and more. Written by a fashion-law expert, the book includes interviews with professionals and discusses the European Union apparel label law, as well as relevant United States' laws, to help you run your fashion business.


Case Studies in Food Retailing and Distribution

Автор: Byrom, John
Название: Case Studies in Food Retailing and Distribution
ISBN: 0081020376 ISBN-13(EAN): 9780081020371
Издательство: Elsevier Science
Рейтинг:
Цена: 107740.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of 'real world' scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe.

Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered.

Coverage includes:

  • the impact of retail concentration and the ongoing relevance of independent retailing
  • how social forces impact upon food retailing and consumption
  • trends in organic food retailing and distribution
  • discussion of how wellbeing and sustainability have impacted the sector
  • perspectives on the future of food retailing and distribution

This book is a volume in the Consumer Science and Strategic Marketing series.

  • Addresses business problems in in food retail and distribution
  • Includes pricing and supply chain management
  • Discusses food retailing in urban and rural settings
  • Covers both global distribution and entry in developing nations
  • Features real-world case studies that demonstrate what does and does not


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