Visual Merchandising: In-store Communication to Enhance Customer Value, Karin Zaghi

Автор: Morgan, Tony
Название: Visual Merchandising
ISBN: 1780676875 ISBN-13(EAN): 9781780676876
Издательство: Laurence King
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Цена: 25290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.

It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Автор: Larocci Louisa
Название: Visual Merchandising
ISBN: 1409426971 ISBN-13(EAN): 9781409426974
Издательство: Taylor&Francis
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Цена: 153120.00 T
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Описание: Firmly situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as the art and business of selling, seeking to overcome traditional scholarly ambivalence that celebrates the spectacle but denies the agenda of consumerism.

Автор: Nicola Misani, Paola Varacca Capello
Название: Fashion Collections: Product Development and Merchandising
ISBN: 8885486215 ISBN-13(EAN): 9788885486218
Издательство: Mare Nostrum (Eurospan)
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Цена: 31410.00 T
Наличие на складе: Невозможна поставка.
Описание: Analyses the logic and instruments by which fashion companies create collections, taking into account the variety of companies` characteristics and business models. A central theme is the complexity of managing the collection development process, due to the number of operations that must be carried out and the variety of actors involved.

Автор: Seaberg
Название: Menu Design: Merchandising and Marketing, 4th Edit
ISBN: 0471289833 ISBN-13(EAN): 9780471289838
Издательство: Wiley
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Цена: 131950.00 T
Наличие на складе: Поставка под заказ.
Описание: Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant`s image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.

Автор: Brian Church, Phillip Duncan
Название: Insperience
ISBN: 0999664603 ISBN-13(EAN): 9780999664605
Издательство: Gazelle Book Services
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Цена: 21430.00 T
Наличие на складе: Невозможна поставка.
Описание: Insperience. Customer experience is wholly dependent upon it.Revenue charts mirror its rise and fall.It is the key factor to minimizing employee turnover and associated costs. Insperience is an internal movement to create a positive atmosphere that manifests through employee loyalty, happiness, and productivity. Before there can be an exceptional, repeatable Customer Experience there must be an exceptional, consistent Insperience. Beyond traditional employee engagement, Insperience is a fundamental principle. You cant pour out onto your clients what you havent first poured into your team.