Menu Design: Merchandising and Marketing, 4th Edit, Seaberg
Автор: Karin Zaghi Название: Visual Merchandising: In-store Communication to Enhance Customer Value ISBN: 888548641X ISBN-13(EAN): 9788885486416 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 72070.00 T Наличие на складе: Невозможна поставка. Описание: Buying behavior is a process that is conditioned by a complex receptive system, originating with the product`s physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.
Автор: Nicola Misani, Paola Varacca Capello Название: Fashion Collections: Product Development and Merchandising ISBN: 8885486215 ISBN-13(EAN): 9788885486218 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31410.00 T Наличие на складе: Невозможна поставка. Описание: Analyses the logic and instruments by which fashion companies create collections, taking into account the variety of companies` characteristics and business models. A central theme is the complexity of managing the collection development process, due to the number of operations that must be carried out and the variety of actors involved.
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again.
Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model.
Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers.
Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
Автор: Wirtz Jochen Et Al Название: Services Marketing: People, Technology, Strategy (Eighth Edition) ISBN: 1944659013 ISBN-13(EAN): 9781944659011 Издательство: World Scientific Publishing Рейтинг: Цена: 52800.00 T Наличие на складе: Поставка под заказ. Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Автор: Morgan, Tony Название: Visual Merchandising ISBN: 1780676875 ISBN-13(EAN): 9781780676876 Издательство: Laurence King Рейтинг: Цена: 25290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Автор: Miller Название: Menu Pricing & Strategy, 4th Edition ISBN: 0471287474 ISBN-13(EAN): 9780471287476 Издательство: Wiley Рейтинг: Цена: 101320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool.
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