Автор: Tony Morgan Название: Visual Merchandising Fourth Edition ISBN: 1913947327 ISBN-13(EAN): 9781913947323 Издательство: Laurence King Цена: 23970 T Наличие на складе: Есть Описание: This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
Автор: Morgan, Tony Название: Visual Merchandising ISBN: 1856697630 ISBN-13(EAN): 9781856697637 Издательство: Thames & Hudson Рейтинг: Цена: 21670 T Наличие на складе: Невозможна поставка. Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. This new edition contains approximately 6,000 words of new/replacement text, with four new case studies and updated images.
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