Diversity in advertising, 

Автор: David Ogilvy
Название: Ogilvy on Advertising
ISBN: 1853756156 ISBN-13(EAN): 9781853756153
Издательство: Carlton Books
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Цена: 15830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.

Автор: Growick, Phil
Название: My first time: top world creatives talk about their first commercial (ad or site) and what they learned from it
ISBN: 1780921950 ISBN-13(EAN): 9781780921952
Издательство: Неизвестно
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Цена: 18350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Название: Epica Book 32: Creative Communications
ISBN: 1350065781 ISBN-13(EAN): 9781350065789
Издательство: Bloomsbury Academic
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Цена: 73920.00 T
Наличие на складе: Невозможна поставка.
Описание:

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.

As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.

Автор: Khamis, Susie
Название: Branding Diversity
ISBN: 1032474815 ISBN-13(EAN): 9781032474816
Издательство: Taylor&Francis
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Цена: 20410.00 T
Наличие на складе: Нет в наличии.

Автор: Khamis, Susie
Название: Branding diversity
ISBN: 0367145448 ISBN-13(EAN): 9780367145446
Издательство: Taylor&Francis
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Цена: 53070.00 T
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Описание: Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity.

Автор: Paul Feldwick
Название: The Anatomy of Humbag (How to think differently about Advertising)
ISBN: 1784621927 ISBN-13(EAN): 9781784621926
Издательство: Marston Book Services
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Цена: 23750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition`? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?

Автор: Warton, Wind Jerry
Название: Beyond Advertising: Reaching Customers Through Every Touchpoint
ISBN: 1119074223 ISBN-13(EAN): 9781119074229
Издательство: Wiley
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Цена: 24280.00 T
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Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.

Автор: Ries, Al Trout, Jack
Название: Positioning
ISBN: 0071373586 ISBN-13(EAN): 9780071373586
Издательство: McGraw-Hill
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Цена: 18290.00 T
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Описание: Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer`s mind-one that reflects a company`s own strengths and weaknesses as well as those of its competitors.

Автор: Fleming Jennifer
Название: Advertising Effect: How to Change Behaviour
ISBN: 0195593928 ISBN-13(EAN): 9780195593921
Издательство: Oxford Academ
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Цена: 28500.00 T
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Описание: The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

Автор: Young, James Webb
Название: Technique for producing ideas
ISBN: 0071410945 ISBN-13(EAN): 9780071410946
Издательство: McGraw-Hill
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Цена: 9140.00 T
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Описание: Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.

Название: Epica Book 31
ISBN: 1350024716 ISBN-13(EAN): 9781350024717
Издательство: Bloomsbury Academic
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Цена: 73920.00 T
Наличие на складе: Нет в наличии.
Описание: Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

Автор: Heath Robert
Название: Seducing the Subconscious
ISBN: 0470974885 ISBN-13(EAN): 9780470974889
Издательство: Wiley
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Цена: 27400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Our relationship with ads: it`s complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.