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Emotional appeals in advertising banking services, Mogaji, Emmanuel


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Автор: Mogaji, Emmanuel
Название:  Emotional appeals in advertising banking services
ISBN: 9781787563025
Издательство: Emerald
Классификация:


ISBN-10: 1787563022
Обложка/Формат: Paperback
Страницы: 120
Вес: 0.14 кг.
Дата издания: 01.05.2018
Серия: Economics/Business/Finance
Язык: English
Размер: 128 x 198 x 16
Читательская аудитория: Professional and scholarly
Ключевые слова: Banking,Sales & marketing,Advertising, BUSINESS & ECONOMICS / Advertising & Promotion,BUSINESS & ECONOMICS / Banks & Banking,BUSINESS & ECONOMICS / Marketing / General
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Поставляется из: Англии
Описание: Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.

Advertising Menswear: Masculinity and Fashion in the British Media since 1945

Автор: Paul Jobling
Название: Advertising Menswear: Masculinity and Fashion in the British Media since 1945
ISBN: 1472533437 ISBN-13(EAN): 9781472533432
Издательство: Bloomsbury Academic
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Цена: 137280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.

100 Ideas that Changed Advertising

Автор: Veksner, Simon
Название: 100 Ideas that Changed Advertising
ISBN: 1780675569 ISBN-13(EAN): 9781780675565
Издательство: Laurence King
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Цена: 20190.00 T
Наличие на складе: Поставка под заказ.
Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.

Evaluation in Advertising Reception

Название: Evaluation in Advertising Reception
ISBN: 1349468363 ISBN-13(EAN): 9781349468362
Издательство: Springer
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Цена: 32600.00 T
Наличие на складе: Есть
Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Integrated Marketing Communication

Автор: Juska
Название: Integrated Marketing Communication
ISBN: 1138695440 ISBN-13(EAN): 9781138695443
Издательство: Taylor&Francis
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Цена: 33440.00 T
Наличие на складе: Нет в наличии.
Описание: This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.

Ise advertising and promotion: integrated marketing communications perspective

Автор: Belch
Название: Ise advertising and promotion: integrated marketing communications perspective
ISBN: 1259921697 ISBN-13(EAN): 9781259921698
Издательство: McGraw-Hill
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Цена: 50330.00 T
Наличие на складе: Поставка под заказ.
Описание: To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.


Advertising and Promotion

Автор: Hackley Chris
Название: Advertising and Promotion
ISBN: 1473997992 ISBN-13(EAN): 9781473997998
Издательство: Sage Publications
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Цена: 47510.00 T
Наличие на складе: Поставка под заказ.
Описание: Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology, the authors offer a rounded and critical perspective on the subject to those looking to understand advertising as social phenomenon in addition to its business function and purpose.   The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. “Snapshots” bring in aspects of cross-cultural advertising such as Barbie in China.   The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, SAGE journal articles, links to further online resources and author Videos.   The textbook is also supported by an author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com. Suitable for Advertising, Marketing and Communications modules at undergraduate or postgraduate level.

Epica Book 28: Creative Communications

Название: Epica Book 28: Creative Communications
ISBN: 1472590694 ISBN-13(EAN): 9781472590695
Издательство: Bloomsbury Academic
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Цена: 73920.00 T
Наличие на складе: Нет в наличии.
Описание:

Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards.

Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogot ) and fascinating background stories on all the latest Epica d'Or winners.


Economics of Banking

Автор: Matthews Kent
Название: Economics of Banking
ISBN: 1118639200 ISBN-13(EAN): 9781118639207
Издательство: Wiley
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Цена: 56970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Economics of Banking describes and explains the behaviour of banks by examining trends and operations in banking within a mathematically accessible microeconomic framework.

Risk Management in Banking

Автор: Bessis Joel
Название: Risk Management in Banking
ISBN: 1118660218 ISBN-13(EAN): 9781118660218
Издательство: Wiley
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Цена: 44350.00 T
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Описание: The seminal guide to risk management, streamlined and updated Risk Management in Banking is a comprehensive reference for the risk management industry, covering all aspects of the field.

Driving Customer Appeal Through the Use of Emotional Branding

Автор: Ruchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti Kataria
Название: Driving Customer Appeal Through the Use of Emotional Branding
ISBN: 1522529217 ISBN-13(EAN): 9781522529217
Издательство: Mare Nostrum (Eurospan)
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Цена: 228230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.

Epica Book 32: Creative Communications

Название: Epica Book 32: Creative Communications
ISBN: 1350065781 ISBN-13(EAN): 9781350065789
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 73920.00 T
Наличие на складе: Невозможна поставка.
Описание:

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.

As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.


Investing for Dummies

Автор: Tyson Eric
Название: Investing for Dummies
ISBN: 1119320690 ISBN-13(EAN): 9781119320692
Издательство: Wiley
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Цена: 17940.00 T
Наличие на складе: Поставка под заказ.
Описание: The easy way to invest in your financial future In the world of investing, slow and steady wins the race. With this mantra in mind, trusted author and finance guru Eric Tyson is back with the latest edition of the #1 bestselling book, Investing For Dummies, to help you achieve your investment goals.


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