Inside Marketing, Zwick, Detlev; Cayla, Julien

Автор: Laurie Young and Bev Burgess
Название: Marketing Technology as a Service: Proven Techniques that Create Value
ISBN: 0470748400 ISBN-13(EAN): 9780470748404
Издательство: Wiley
Рейтинг:
Цена: 39060.00 T
Наличие на складе: Поставка под заказ.
Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 85530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Dwyer
Название: Business Marketing
ISBN: 0073529907 ISBN-13(EAN): 9780073529905
Издательство: McGraw-Hill
Рейтинг:
Цена: 124690.00 T
Наличие на складе: Поставка под заказ.
Описание: "Business Marketing, 4e" is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Автор: Sheth J & Parvatiyar A
Название: Handbook of Relationship Marketing
ISBN: 0761918108 ISBN-13(EAN): 9780761918103
Издательство: Sage Publications
Рейтинг:
Цена: 163680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A guide to the key concepts, theories and applications of relationship marketing.

Автор: Gronroos, Christian
Название: Service management and marketing
ISBN: 0470028629 ISBN-13(EAN): 9780470028629
Издательство: Wiley
Рейтинг:
Цена: 47510.00 T
Наличие на складе: Невозможна поставка.
Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.

Автор: Lehmann, Donald R. Winer, Russell S.
Название: Analysis for marketing planning
ISBN: 0071263632 ISBN-13(EAN): 9780071263634
Издательство: McGraw-Hill
Рейтинг:
Цена: 57190.00 T
Наличие на складе: Поставка под заказ.
Описание: Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product`s environment, customers and competitors.

Автор: Warren Keegan
Название: Offensive Marketing
ISBN: 0750674598 ISBN-13(EAN): 9780750674591
Издательство: Taylor&Francis
Рейтинг:
Цена: 53070.00 T
Наличие на складе: Невозможна поставка.
Описание: A resource for all marketing students and professionals interested in achievable strategies and profitable marketing, this title serves as a practical, leading-edge guide to five key principles of effective marketing.

Автор: Kotler Philip
Название: Marketing 3.0: From Products to Customers to the Human Spirit
ISBN: 0470598824 ISBN-13(EAN): 9780470598825
Издательство: Wiley
Рейтинг:
Цена: 22170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

Название: Handbook of marketing scales
ISBN: 1412980186 ISBN-13(EAN): 9781412980180
Издательство: Sage Publications
Рейтинг:
Цена: 163680.00 T
Наличие на складе: Невозможна поставка.
Описание: A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

Автор: Oswald, Laura
Название: Marketing semiotics
ISBN: 019956650X ISBN-13(EAN): 9780199566501
Издательство: Oxford Academ
Рейтинг:
Цена: 54910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Автор: Hill, Mark
Название: Marketing Strategy : The Thinking Involved
ISBN: 141298730X ISBN-13(EAN): 9781412987301
Издательство: Sage Publications
Рейтинг:
Цена: 166850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.

Автор: Cravens David
Название: Strategic Marketing, 10 ed.
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
Рейтинг:
Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.