Service management and marketing, Gronroos, Christian

Автор: Gronroos Christian
Название: Service Management and Marketing
ISBN: 1118921445 ISBN-13(EAN): 9781118921449
Издательство: Wiley
Цена: 60140 T
Описание: * This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
Рейтинг:
Цена: 41130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Автор: Gronroos Christian
Название: Service Management and Marketing
ISBN: 1118921445 ISBN-13(EAN): 9781118921449
Издательство: Wiley
Рейтинг:
Цена: 60140.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: * This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.

Автор: Laurie Young and Bev Burgess
Название: Marketing Technology as a Service: Proven Techniques that Create Value
ISBN: 0470748400 ISBN-13(EAN): 9780470748404
Издательство: Wiley
Рейтинг:
Цена: 39060.00 T
Наличие на складе: Поставка под заказ.
Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.

Автор: Dave Sutton
Название: Enterprise Marketing Management: The New Science of Marketing
ISBN: 0471267724 ISBN-13(EAN): 9780471267720
Издательство: Wiley
Рейтинг:
Цена: 30610.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core.