Handbook of Relationship Marketing, Sheth J & Parvatiyar A

Автор: Gummesson, Evert
Название: Total relationship marketing
ISBN: 0750686332 ISBN-13(EAN): 9780750686334
Издательство: Taylor&Francis
Рейтинг:
Цена: 29040.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.

Название: Handbook of marketing scales
ISBN: 1412980186 ISBN-13(EAN): 9781412980180
Издательство: Sage Publications
Рейтинг:
Цена: 163680.00 T
Наличие на складе: Невозможна поставка.
Описание: A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.