Advertising

Автор: Barry, Pete
Название: The Advertising Concept Book
ISBN: 050051898X ISBN-13(EAN): 9780500518984
Издательство: Thames & Hudson
Рейтинг:
Цена: 27500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

Автор: Veksner, Simon
Название: 100 Ideas that Changed Advertising
ISBN: 1780675569 ISBN-13(EAN): 9781780675565
Издательство: Laurence King
Рейтинг:
Цена: 20190.00 T
Наличие на складе: Поставка под заказ.
Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.

Автор: Keaney Magdalene
Название: Fashion and advertising
ISBN: 2888931613 ISBN-13(EAN): 9782888931614
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 9610.00 T
Наличие на складе: Поставка под заказ.

Автор: Robert Reed
Название: Advertising Postcards
ISBN: 0764312375 ISBN-13(EAN): 9780764312373
Издательство: Schiffer
Рейтинг:
Цена: 33870.00 T
Наличие на складе: Поставка под заказ.
Описание: All the charm and color of more than a centurys worth of advertising postcards is here in a single volume. They range from vintage to modern and include products, hotels, country clubs, banks, utilities, restaurants, transportation, and even worlds fairs. From the Admiral Vee Motel to the confections of the Zumole Trokey Girl, Advertising Postcards offers sweeping coverage of this enduring method of print advertising. Starting with the very early advertising postcard days of the late 19th century, the volume spans more than 100 years, with remarkable and memorable examples. Everything from Akron Lamps to Zero candy bars eventually found their way to the concept of the advertising postcard, and more than 500 of them are illustrated in full color and documented here. Their historical context is presented and current values are given.

Автор: Pricken, Mario
Название: Creative Advertising
ISBN: 0500287333 ISBN-13(EAN): 9780500287330
Издательство: Thames & Hudson
Рейтинг:
Цена: 32950.00 T
Наличие на складе: Невозможна поставка.
Описание: Klemens von Klemperer traces the many efforts of the German Resistance to forge alliances with Hitler`s opponents outside Germany. He uncovers the activities and beliefs of individual members, the formation of Resistance policies, their relations with the intelligence agencies of the Allied powers, and finally assesses the Resistance`s influence on the agenda of post-war international relations.

Название: Epica Book 24: Europe`s Best Advertising
ISBN: 2884791094 ISBN-13(EAN): 9782884791090
Издательство: Thames & Hudson
Рейтинг:
Цена: 46750.00 T
Наличие на складе: Поставка под заказ.

Название: Unashamed Artists: A Celebratory Miscellany of Advertising Art (Ruth Artmonsky)
ISBN: 0957387520 ISBN-13(EAN): 9780957387522
Издательство: ACC-distribution titles
Рейтинг:
Цена: 14290.00 T
Наличие на складе: Невозможна поставка.
Описание: A miscellany of pieces of commercial art celebrating the contributions the artists made to the inter-war British graphic design scene.

Автор: Klanten R., Sinofzik Anna, Ehmann Sven
Название: The Still Life: Products Telling Visual Stories in Magazines and Advertising
ISBN: 3899555813 ISBN-13(EAN): 9783899555813
Издательство: Gestalten
Рейтинг:
Цена: 38410.00 T
Наличие на складе: Поставка под заказ.
Описание: In every segment of retail, countless products
compete for our attention. Whether
fashion, cosmetics, furnishings, accessories,
or gourmet food, the range of goods is
overwhelming. Designers and manufacturers
are faced with the daunting challenge of
setting their products apart to reach their
target audiences. The best ones captivate
us by telling fascinating stories or creating
compelling retail spaces and experiences.
The Still Life compiles striking editorial
photography, innovative shop window displays,
and intelligent visual merchandising
that succeed in doing exactly that. The
featured work is created by imaginative
stylists and photographers who arrange
products, objects, and materials in unusual
ways. Distinctive worlds of images result
that are reminiscent of Baroque and
Renaissance still life paintings in which
arrangements of flowers, fruit, musical
instruments, and other objects were used
as powerful allegories for various aspects
of life and death.
Today's creatives are developing new
visual storytelling techniques for engaging
customers. The Still Life showcases their
entire spectrum. The book illustrates how
a combination of quality handcraft and
inspired flair are being used to put familiar
products, such as gardening tools, cutlery,
purses, writing implements, or jewelry,
into surprising new contexts, ranging from
minimalistic understatement to opulent
glamour. It includes shop windows, magazine
spreads, and showrooms meticulously
styled into works of art.
The Still Life is a source of inspiration
for anyone working in product communication,
editorial design, and retail who is
responsible for creating fitting platforms
on which to promote premium products --
brand worlds in which the products come
to life for potential customers. Featuring
retail spaces that offer extraordinary experiences
just by stopping in for a visit, the
book is also a visual feast for all connoisseurs
of quality consumer goods.

Название: Creative Advertising
ISBN: 0500284768 ISBN-13(EAN): 9780500284766
Издательство: Thames & Hudson
Цена: 27450.00 T
Наличие на складе: Невозможна поставка.
Описание: Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.

Автор: Himpe, Tom
Название: Advertising Next
ISBN: 050051416X ISBN-13(EAN): 9780500514160
Издательство: Thames & Hudson
Рейтинг:
Цена: 27450.00 T
Наличие на складе: Невозможна поставка.
Описание: When Volkswagen launched the Golf GTI, over thirty years ago, it could hardly have known the impact its compact and sporty model would have on the car-buying public. Through an uncertain birth to its class-topping iconic status of today, rarely does a new model of car make a whole new market segment for itself but the Golf was the original hot hatch, a car that others would copy but seldom equal.

Автор: Williams, Eliza
Название: This is Advertising
ISBN: 1856696472 ISBN-13(EAN): 9781856696470
Издательство: Laurence King
Рейтинг:
Цена: 25250.00 T
Наличие на складе: Поставка под заказ.
Описание: Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.

Автор: Pete Barry
Название: The Advertising Concept Book-2nd ed
ISBN: 0500516235 ISBN-13(EAN): 9780500516232
Издательство: Thames & Hudson
Рейтинг:
Цена: 24750.00 T
Наличие на складе: Невозможна поставка.