Creative Advertising

Название: Creative Advertising
ISBN: 0500510741 ISBN-13(EAN): 9780500510742
Издательство: Thames & Hudson
Цена: 35200 T
Наличие на складе: Поставка под заказ.
Описание: What makes an advertisement hard-hitting and memorable? Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over 200 examples of international advertising from a wide range of media including books and magazines, billboards, television, cinema and the Internet. Clearly presented and extremely accessible, each chapter highlights different practical methods for creating original and unforgettable advertisements, from finding the elusive 'big idea' to re-working classic techniques. The selection covers award-winning work from some of the biggest and most influential names in the industry alongside such exciting young agencies as London-based mother ltd. All brilliantly demonstrate a fascinating range of approaches including ways of visualizing concepts, the art of illusion and paradox, using metaphor and analogy, and deploying shock tactics and humour. Interviews with international luminaries of the advertising world also provide valuable insight into the working practices of top creatives. Entertaining and inspirational, Creative Advertising is an indispensable book for all designers, a

Название: Creative Advertising
ISBN: 0500284768 ISBN-13(EAN): 9780500284766
Издательство: Thames & Hudson
Цена: 27450 T
Наличие на складе: Невозможна поставка.
Описание: Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.

Автор: Weaving Andrew
Название: Playful Home: Creative Style Ideas for Living with Kids
ISBN: 0789329042 ISBN-13(EAN): 9780789329042
Издательство: Rizzoli USA
Рейтинг:
Цена: 12400.00 T
Наличие на складе: Нет в наличии.
Описание: Andrew Weaving celebrates the best of childhood, from his favourite games and craft projects to the whimsical decor kids love

Название: Creative Paint Workshop for Mixed-Media Artists
ISBN: 1592534562 ISBN-13(EAN): 9781592534562
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 17190.00 T
Наличие на складе: Поставка под заказ.
Описание: This is a workshop-style book, oriented to the wide community of crafters and artists including those interested in paint, surface design, mixed media, and collage. The book explores a wide variety of innovative and experimental paint techniques. Chapters cover composition, abstraction, texture, layering, using found objects, encaustic, integrating text, and adding digital imagery.

Автор: Wheeler, Emily
Название: Creative Living: London
ISBN: 0500516979 ISBN-13(EAN): 9780500516973
Издательство: Thames & Hudson
Рейтинг:
Цена: 21950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: London is the world`s leading creative hub, aided by the winning combination of British sophistication and capital cosmopolitanism. In this title, the thirty-four houses are arranged by location - West to East - taking in the city`s grooviest, on-the- edge neighbourhoods, from Shoreditch to Shepherd`s Bush, London Fields to Hampstead Heath.

Автор: Keaney Magdalene
Название: Fashion and advertising
ISBN: 2888931613 ISBN-13(EAN): 9782888931614
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 9610.00 T
Наличие на складе: Поставка под заказ.

Автор: Tom von Logue Newth
Название: The Ad-Makers: How the Best TV Commercials are Produced (Creative Professional)
ISBN: 1781570329 ISBN-13(EAN): 9781781570326
Издательство: Thames & Hudson
Цена: 21990.00 T
Наличие на складе: Поставка под заказ.
Описание: The Ad Makers looks at the form where commerce and creativity collide most dramatically: the TV commercial. Focusing on the shooting and production elements of making a TV ad, this book aims at an audience of aspiring fi lmmakers for whom shooting -second spots is the gateway to a career in fi lm. Featuring a host of newly commissioned interviews from top professionals in the fi eld, The Ad Makers provides the kind of behind-the scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the fi lmmakers tell the stories behind the making of some of the worlds top commercials. Sure to fi nd a ready market with aspiring fi lmmakers or advertisers, this book gives the reader the knowledge and confi dence to get started.

Автор: Veksner, Simon
Название: 100 Ideas that Changed Advertising
ISBN: 1780675569 ISBN-13(EAN): 9781780675565
Издательство: Laurence King
Рейтинг:
Цена: 20190.00 T
Наличие на складе: Поставка под заказ.
Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.

Автор: Pete Barry
Название: The Advertising Concept Book-2nd ed
ISBN: 0500516235 ISBN-13(EAN): 9780500516232
Издательство: Thames & Hudson
Рейтинг:
Цена: 24750.00 T
Наличие на складе: Невозможна поставка.

Автор: Victore James
Название: Lust: A Collaborative Art Journal from the World`s Most Creative Graphic Designers
ISBN: 1592536050 ISBN-13(EAN): 9781592536054
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 20240.00 T
Наличие на складе: Поставка под заказ.
Описание: What would you do or make if you had an unlimited budget, a visionary client, and complete control? We all dream of high-paying, high-profile jobs and crave for more creativity in our work. Lust is a peek into what is possible when designers are allowed to pursue this dream. Lust is a documentary of unrealized projects and a traveling report of creativity from around the world; a handmade sketchbook zig-zagging across six continents, gathering steam and collecting documents. In it are designers, dreams, and a peek into their processes.

Автор: Veksner, Simon
Название: How to Make It as an Advertising Creative
ISBN: 185669657X ISBN-13(EAN): 9781856696579
Издательство: Laurence King
Рейтинг:
Цена: 18170.00 T
Наличие на складе: Поставка под заказ.
Описание: Intended for those who are considering to become an advertising creative, this book explains the skills that you need to make it as an advertising creative above and beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; and, how to manage your career.

Автор: Williams, Eliza
Название: This is Advertising
ISBN: 1856696472 ISBN-13(EAN): 9781856696470
Издательство: Laurence King
Рейтинг:
Цена: 25250.00 T
Наличие на складе: Поставка под заказ.
Описание: Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.

Название: Creative Advertising
ISBN: 0500510741 ISBN-13(EAN): 9780500510742
Издательство: Thames & Hudson
Цена: 35200.00 T
Наличие на складе: Поставка под заказ.
Описание: What makes an advertisement hard-hitting and memorable? Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over 200 examples of international advertising from a wide range of media including books and magazines, billboards, television, cinema and the Internet. Clearly presented and extremely accessible, each chapter highlights different practical methods for creating original and unforgettable advertisements, from finding the elusive 'big idea' to re-working classic techniques. The selection covers award-winning work from some of the biggest and most influential names in the industry alongside such exciting young agencies as London-based mother ltd. All brilliantly demonstrate a fascinating range of approaches including ways of visualizing concepts, the art of illusion and paradox, using metaphor and analogy, and deploying shock tactics and humour. Interviews with international luminaries of the advertising world also provide valuable insight into the working practices of top creatives. Entertaining and inspirational, Creative Advertising is an indispensable book for all designers, a

Автор: Chris Gatcum
Название: Creative Photography: 52
ISBN: 1905814615 ISBN-13(EAN): 9781905814619
Издательство: Thames & Hudson
Рейтинг:
Цена: 16490.00 T
Наличие на складе: Поставка под заказ.
Описание: 52 Weekend Projects.