Creative Advertising

Автор: Pricken, Mario
Название: Creative Advertising
ISBN: 0500287333 ISBN-13(EAN): 9780500287330
Издательство: Thames & Hudson
Цена: 32950 T
Наличие на складе: Невозможна поставка.
Описание: Klemens von Klemperer traces the many efforts of the German Resistance to forge alliances with Hitler`s opponents outside Germany. He uncovers the activities and beliefs of individual members, the formation of Resistance policies, their relations with the intelligence agencies of the Allied powers, and finally assesses the Resistance`s influence on the agenda of post-war international relations.

Автор: Weaving Andrew
Название: Playful Home: Creative Style Ideas for Living with Kids
ISBN: 0789329042 ISBN-13(EAN): 9780789329042
Издательство: Rizzoli USA
Рейтинг:
Цена: 12400.00 T
Наличие на складе: Нет в наличии.
Описание: Andrew Weaving celebrates the best of childhood, from his favourite games and craft projects to the whimsical decor kids love

Автор: Wheeler, Emily
Название: Creative Living: London
ISBN: 0500516979 ISBN-13(EAN): 9780500516973
Издательство: Thames & Hudson
Рейтинг:
Цена: 21950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: London is the world`s leading creative hub, aided by the winning combination of British sophistication and capital cosmopolitanism. In this title, the thirty-four houses are arranged by location - West to East - taking in the city`s grooviest, on-the- edge neighbourhoods, from Shoreditch to Shepherd`s Bush, London Fields to Hampstead Heath.

Название: Creative Paint Workshop for Mixed-Media Artists
ISBN: 1592534562 ISBN-13(EAN): 9781592534562
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 17190.00 T
Наличие на складе: Поставка под заказ.
Описание: This is a workshop-style book, oriented to the wide community of crafters and artists including those interested in paint, surface design, mixed media, and collage. The book explores a wide variety of innovative and experimental paint techniques. Chapters cover composition, abstraction, texture, layering, using found objects, encaustic, integrating text, and adding digital imagery.

Автор: Tom von Logue Newth
Название: The Ad-Makers: How the Best TV Commercials are Produced (Creative Professional)
ISBN: 1781570329 ISBN-13(EAN): 9781781570326
Издательство: Thames & Hudson
Цена: 21990.00 T
Наличие на складе: Поставка под заказ.
Описание: The Ad Makers looks at the form where commerce and creativity collide most dramatically: the TV commercial. Focusing on the shooting and production elements of making a TV ad, this book aims at an audience of aspiring fi lmmakers for whom shooting -second spots is the gateway to a career in fi lm. Featuring a host of newly commissioned interviews from top professionals in the fi eld, The Ad Makers provides the kind of behind-the scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the fi lmmakers tell the stories behind the making of some of the worlds top commercials. Sure to fi nd a ready market with aspiring fi lmmakers or advertisers, this book gives the reader the knowledge and confi dence to get started.

Автор: Keaney Magdalene
Название: Fashion and advertising
ISBN: 2888931613 ISBN-13(EAN): 9782888931614
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 9610.00 T
Наличие на складе: Поставка под заказ.

Автор: Veksner, Simon
Название: 100 Ideas that Changed Advertising
ISBN: 1780675569 ISBN-13(EAN): 9781780675565
Издательство: Laurence King
Рейтинг:
Цена: 20190.00 T
Наличие на складе: Поставка под заказ.
Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.

Автор: Pete Barry
Название: The Advertising Concept Book-2nd ed
ISBN: 0500516235 ISBN-13(EAN): 9780500516232
Издательство: Thames & Hudson
Рейтинг:
Цена: 24750.00 T
Наличие на складе: Невозможна поставка.

Название: Creative Advertising
ISBN: 0500510741 ISBN-13(EAN): 9780500510742
Издательство: Thames & Hudson
Цена: 35200.00 T
Наличие на складе: Поставка под заказ.
Описание: What makes an advertisement hard-hitting and memorable? Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over 200 examples of international advertising from a wide range of media including books and magazines, billboards, television, cinema and the Internet. Clearly presented and extremely accessible, each chapter highlights different practical methods for creating original and unforgettable advertisements, from finding the elusive 'big idea' to re-working classic techniques. The selection covers award-winning work from some of the biggest and most influential names in the industry alongside such exciting young agencies as London-based mother ltd. All brilliantly demonstrate a fascinating range of approaches including ways of visualizing concepts, the art of illusion and paradox, using metaphor and analogy, and deploying shock tactics and humour. Interviews with international luminaries of the advertising world also provide valuable insight into the working practices of top creatives. Entertaining and inspirational, Creative Advertising is an indispensable book for all designers, a

Автор: Williams, Eliza
Название: This is Advertising
ISBN: 1856696472 ISBN-13(EAN): 9781856696470
Издательство: Laurence King
Рейтинг:
Цена: 25250.00 T
Наличие на складе: Поставка под заказ.
Описание: Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.

Название: British Posters: Advertising, Art and Activism
ISBN: 1851776761 ISBN-13(EAN): 9781851776764
Издательство: Abrams
Рейтинг:
Цена: 19790.00 T
Наличие на складе: Невозможна поставка.
Описание: Engaging, practical, multidisciplinary textbook for students and practitioners working at all levels, providing comprehensive coverage of the skills and knowledge needed to work with people with learning disabilities in a variety of settings. Written by leading academics and practitioners, this is a case-study-based text drawing on service-user experience.

Название: Epica 25: Europe`s Best Advertising
ISBN: 2884791108 ISBN-13(EAN): 9782884791106
Издательство: Thames & Hudson
Рейтинг:
Цена: 60500.00 T
Наличие на складе: Поставка под заказ.
Описание: Epica 25: Europes Best Advertising brings together images from all the 2011/12 Epica Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.

Автор: Pricken, Mario
Название: Creative Advertising
ISBN: 0500287333 ISBN-13(EAN): 9780500287330
Издательство: Thames & Hudson
Рейтинг:
Цена: 32950.00 T
Наличие на складе: Невозможна поставка.
Описание: Klemens von Klemperer traces the many efforts of the German Resistance to forge alliances with Hitler`s opponents outside Germany. He uncovers the activities and beliefs of individual members, the formation of Resistance policies, their relations with the intelligence agencies of the Allied powers, and finally assesses the Resistance`s influence on the agenda of post-war international relations.