The Advertising Concept Book

Автор: Pete Barry
Название: The Advertising Concept Book-2nd ed
ISBN: 0500516235 ISBN-13(EAN): 9780500516232
Издательство: Thames & Hudson
Цена: 24750 T
Наличие на складе: Невозможна поставка.

Автор: Keaney Magdalene
Название: Fashion and advertising
ISBN: 2888931613 ISBN-13(EAN): 9782888931614
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 9610.00 T
Наличие на складе: Поставка под заказ.

Автор: Robert Reed
Название: Advertising Postcards
ISBN: 0764312375 ISBN-13(EAN): 9780764312373
Издательство: Schiffer
Рейтинг:
Цена: 33870.00 T
Наличие на складе: Поставка под заказ.
Описание: All the charm and color of more than a centurys worth of advertising postcards is here in a single volume. They range from vintage to modern and include products, hotels, country clubs, banks, utilities, restaurants, transportation, and even worlds fairs. From the Admiral Vee Motel to the confections of the Zumole Trokey Girl, Advertising Postcards offers sweeping coverage of this enduring method of print advertising. Starting with the very early advertising postcard days of the late 19th century, the volume spans more than 100 years, with remarkable and memorable examples. Everything from Akron Lamps to Zero candy bars eventually found their way to the concept of the advertising postcard, and more than 500 of them are illustrated in full color and documented here. Their historical context is presented and current values are given.

Автор: Veksner, Simon
Название: 100 Ideas that Changed Advertising
ISBN: 1780675569 ISBN-13(EAN): 9781780675565
Издательство: Laurence King
Рейтинг:
Цена: 20190.00 T
Наличие на складе: Поставка под заказ.
Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.

Название: American Advertising Awards V3
ISBN: 0288046307 ISBN-13(EAN): 9780288046303
Издательство: Grange Books
Цена: 12860.00 T
Наличие на складе: Невозможна поставка.

Автор: KesselsKramer
Название: Advertising for People Who Don`t Like Advertising.
ISBN: 1856698254 ISBN-13(EAN): 9781856698252
Издательство: Thames & Hudson
Цена: 21950.00 T
Наличие на складе: Поставка под заказ.
Описание: This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

Название: British Posters: Advertising, Art and Activism
ISBN: 1851776761 ISBN-13(EAN): 9781851776764
Издательство: Abrams
Рейтинг:
Цена: 19790.00 T
Наличие на складе: Невозможна поставка.
Описание: Engaging, practical, multidisciplinary textbook for students and practitioners working at all levels, providing comprehensive coverage of the skills and knowledge needed to work with people with learning disabilities in a variety of settings. Written by leading academics and practitioners, this is a case-study-based text drawing on service-user experience.

Автор: Pete Barry
Название: The Advertising Concept Book-2nd ed
ISBN: 0500516235 ISBN-13(EAN): 9780500516232
Издательство: Thames & Hudson
Рейтинг:
Цена: 24750.00 T
Наличие на складе: Невозможна поставка.

Название: Epica 25: Europe`s Best Advertising
ISBN: 2884791108 ISBN-13(EAN): 9782884791106
Издательство: Thames & Hudson
Рейтинг:
Цена: 60500.00 T
Наличие на складе: Поставка под заказ.
Описание: Epica 25: Europes Best Advertising brings together images from all the 2011/12 Epica Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.

Автор: Stoklossa, Uwe
Название: Advertising
ISBN: 0500513406 ISBN-13(EAN): 9780500513408
Издательство: Thames & Hudson
Рейтинг:
Цена: 38500.00 T
Наличие на складе: Поставка под заказ.
Описание: If advertising is to grab people`s attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.

Автор: Pete Barry
Название: The Advertising Concept Book,Think
ISBN: 0500514054 ISBN-13(EAN): 9780500514054
Издательство: Thames & Hudson
Рейтинг:
Цена: 21950.00 T
Наличие на складе: Невозможна поставка.
Описание: A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.

Автор: Williams, Eliza
Название: This is Advertising
ISBN: 1856696472 ISBN-13(EAN): 9781856696470
Издательство: Laurence King
Рейтинг:
Цена: 25250.00 T
Наличие на складе: Поставка под заказ.
Описание: Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.

Автор: Pricken, Mario
Название: Creative Advertising
ISBN: 0500287333 ISBN-13(EAN): 9780500287330
Издательство: Thames & Hudson
Рейтинг:
Цена: 32950.00 T
Наличие на складе: Невозможна поставка.
Описание: Klemens von Klemperer traces the many efforts of the German Resistance to forge alliances with Hitler`s opponents outside Germany. He uncovers the activities and beliefs of individual members, the formation of Resistance policies, their relations with the intelligence agencies of the Allied powers, and finally assesses the Resistance`s influence on the agenda of post-war international relations.