Fundamentals of marketing, Baines, Paul (university Of Leicester) Whitehouse, Sophie (king`s College London) Antonetti, Paolo (edhec Business School) Rosengren, Sara (stockholm

Автор: Baines, Paul (professor Of Political Marketing And Associate Dean (business & Civic Engagement), Professor Of Political Marketing And Associate Dean (
Название: Fundamentals of marketing 2e
ISBN: 0198829256 ISBN-13(EAN): 9780198829256
Издательство: Oxford Academ
Цена: 53850 T
Описание: Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

Автор: Varnali Kaan
Название: Mobile Marketing
ISBN: 0071743022 ISBN-13(EAN): 9780071743020
Издательство: McGraw-Hill
Рейтинг:
Цена: 26300.00 T
Наличие на складе: Поставка под заказ.
Описание: Highlights the remote temples of Abu Simbel in Egypt`s far south and the Sound and Light Show, a spectacular show of music, historical narration, and lights and images played on the ancient statues and temple facades. Including an introduction to the area by Egyptologist Zahi Hawass, this full colour presentation has over 60 photographs and a complete script of the show.

Название: Fundamentals of Business-to-Business Marketing
ISBN: 3319124625 ISBN-13(EAN): 9783319124629
Издательство: Springer
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Цена: 65210.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ГЇВїВЅ This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.

Автор: Lockhart Johanna M.
Название: Fundamentals of School Marketing
ISBN: 1475829965 ISBN-13(EAN): 9781475829969
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 42240.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the essential elements of persuasive communications and how to use them effectively. The power of information is addressed with guidelines and examples for gathering and using information to enhance the school s marketing efforts. Finally, three real-life school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate program implementation. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education."

Автор: Clare Harris
Название: The Fundamentals of Digital Fashion Marketing
ISBN: 1474220851 ISBN-13(EAN): 9781474220859
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 31670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Автор: Michael Kleinaltenkamp; Wulff Plinke; Ian Wilkinso
Название: Fundamentals of Business-to-Business Marketing
ISBN: 3319385216 ISBN-13(EAN): 9783319385211
Издательство: Springer
Рейтинг:
Цена: 65210.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ГЇВїВЅ This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.

Автор: Mawson
Название: The Fundamentals of Hospitality Marketing
ISBN: 0826448321 ISBN-13(EAN): 9780826448323
Издательство: Cengage Learning
Рейтинг:
Цена: 49620.00 T
Наличие на складе: Нет в наличии.
Описание: Suitable for students on degree - and diploma-level courses in leisure and tourism, this title features a section related to the hospitality industry through the use of examples.

Автор: Baines, Paul (professor Of Political Marketing And Associate Dean (business & Civic Engagement), Professor Of Political Marketing And Associate Dean (
Название: Fundamentals of marketing 2e
ISBN: 0198829256 ISBN-13(EAN): 9780198829256
Издательство: Oxford Academ
Рейтинг:
Цена: 53850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

Автор: Lockhart Johanna M.
Название: Fundamentals of School Marketing
ISBN: 1475829957 ISBN-13(EAN): 9781475829952
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 76030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program that achieves their particular goals. Success in any complex en...

Автор: Visser, Marjolein Sikkenga, Berend Berry, Mike
Название: Digital marketing fundamentals
ISBN: 9001749844 ISBN-13(EAN): 9789001749842
Издательство: Taylor&Francis
Рейтинг:
Цена: 63280.00 T
Наличие на складе: Поставка под заказ.
Описание: Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.

Автор: Bruhn, Manfred Rohlmann, Peter
Название: Sports marketing
ISBN: 3658391219 ISBN-13(EAN): 9783658391218
Издательство: Springer
Рейтинг:
Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Firstly, it seeks to bring text-based scholars in the history of philosophy together with social and cultural historians to examine the interaction between tradition and innovation in the early modern classroom, the site where traditional views of the world were transmitted to the generation that was to give birth to modern philosophy and science.

Автор: Clare Harris, Donna Watts, Karen Edwards
Название: The Fundamentals of Digital Fashion Marketing
ISBN: 1350168696 ISBN-13(EAN): 9781350168695
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 30610.00 T
Наличие на складе: Нет в наличии.
Описание: How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data & privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

Автор: Stone, Marilyn
Название: Fundamentals of Marketing
ISBN: 0415370973 ISBN-13(EAN): 9780415370974
Издательство: Taylor&Francis
Рейтинг:
Цена: 81650.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.