Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Bowie David Название: Hospitality Marketing ISBN: 1138927481 ISBN-13(EAN): 9781138927483 Издательство: Taylor&Francis Рейтинг: Цена: 61240.00 T Наличие на складе: Поставка под заказ. Описание:
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.
Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
This 3rd Edition has been updated to include:
Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing
Updated online resources including: power point slides, test bank of questions, web links and additional case studies
New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels
New discussion questions to consolidate student learning at the end of each chapter.
Автор: Alok Kumar Название: Fundamentals of Food Hygiene, Safety and Quality ISBN: 9386768348 ISBN-13(EAN): 9789386768346 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 25870.00 T Наличие на складе: Невозможна поставка. Описание: Explores topics such as the significance of food hygiene, quality and safety in the hospitality industry, food microbiology, various microorganisms and their growth, and causes and prevention of foodborne diseases.
Название: Fundamentals of Business-to-Business Marketing ISBN: 3319124625 ISBN-13(EAN): 9783319124629 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: ГЇВїВЅ This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.
Автор: Lockhart Johanna M. Название: Fundamentals of School Marketing ISBN: 1475829965 ISBN-13(EAN): 9781475829969 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 42240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the essential elements of persuasive communications and how to use them effectively. The power of information is addressed with guidelines and examples for gathering and using information to enhance the school s marketing efforts. Finally, three real-life school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate program implementation. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education."
Автор: Clare Harris Название: The Fundamentals of Digital Fashion Marketing ISBN: 1474220851 ISBN-13(EAN): 9781474220859 Издательство: Bloomsbury Academic Рейтинг: Цена: 31670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
Автор: Michael Kleinaltenkamp; Wulff Plinke; Ian Wilkinso Название: Fundamentals of Business-to-Business Marketing ISBN: 3319385216 ISBN-13(EAN): 9783319385211 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: ГЇВїВЅ This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.
Автор: Bruce Robertson Название: Marketing Fundamentals for Future Professionals ISBN: 1516538471 ISBN-13(EAN): 9781516538478 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 76690.00 T Наличие на складе: Невозможна поставка. Описание: Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life.Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing.The revised first edition features updated branding models, additional content on big data and machine learning, and fresh business cases to provide students with the most up-to-date examples.Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and is especially helpful for anyone looking for a solid foundation in the marketing discipline regardless of where they are in their careers.
Автор: Rajagopal Название: Marketing Research: Fundamentals, Process, and Implications ISBN: 153613029X ISBN-13(EAN): 9781536130294 Издательство: Nova Science Рейтинг: Цена: 215410.00 T Наличие на складе: Невозможна поставка. Описание: This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between international consumers and cultural norms that affect marketing initiatives, and several factors for consideration in international marketing research. This book argues that the right marketing research supports faster decisions lowering the risk with the measurable parameters and drives competitive sustainability among companies in the rapidly growing international marketplace. This book not only addresses those limitations but also presents new research designs and breakthroughs in managing marketing information for assuring business gains in terms of increasing market share, augmenting profit, and building market competitiveness. Research-driven companies stand out in their ability to continuously anticipate market opportunities and develop the ability to respond before their competitors. The market learning processes in consumer-centric companies are distinguished by open research inquiries, widespread information analysis to ensure relevant facts for strategy formulation, and developing business analytics models to guide competitive strategies. This book addresses the approaches towards overcoming the above organizational learning disabilities and enhancing market-learning competency to enable companies to stay abreast of the market environment through appropriate periodical market research analysis. The book explains how to refresh consumer value with small changes in marketing policy to larger and sustainable research effects in the threshold markets, and how to help companies gain competitive advantages using methodical marketing research and its implications. The linear path of marketing research in guiding companies to do business in the international marketplace has been illustrated in the book through logical market behavior analysis; it describes how marketing research guides the companies to build sustainable strategies in the competitive marketplace. This book introduces the concept of market transitions, marketing research, and strategic business management. It covers complex elements of the marketing research and discusses the contemporary research designs, tools, and techniques in reference to management, behavioral theories, and applications. The broad foundation of this book is laid on the conceptual discussions and applied arguments of marketing research in reference to the business sustainability of companies. This book significantly contributes to the existing literature and serves as an essential compendium for students, researchers and business managers.
Автор: Bruce Robertson Название: Marketing Fundamentals for Future Professionals ISBN: 1634875915 ISBN-13(EAN): 9781634875912 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 66000.00 T Наличие на складе: Невозможна поставка. Описание: Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life.Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing.Neatly balanced between light, general interest marketing books and bulky academic texts that often seem to have little practical application, Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and will be especially helpful to anyone looking for a solid grounding in the marketing discipline regardless of where they are in their careers.
Автор: McKay Geraldine Название: Fundamentals of Marketing ISBN: 1910158984 ISBN-13(EAN): 9781910158982 Издательство: Неизвестно Рейтинг: Цена: 53490.00 T Наличие на складе: Невозможна поставка. Описание: Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it`s contribution to the wider aims of society.
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