Fundamentals of Business-to-Business Marketing, Michael Kleinaltenkamp; Wulff Plinke; Ian Wilkinso
Íàçâàíèå: Fundamentals of Business-to-Business Marketing ISBN: 3319124625 ISBN-13(EAN): 9783319124629 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 65210.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: � This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.
Àâòîð: David Ford, Lars-Erik Gadde Íàçâàíèå: The Business Marketing Course: Managing in Complex Networks, 2nd Edition ISBN: 0470034505 ISBN-13(EAN): 9780470034507 Èçäàòåëüñòâî: Wiley Ðåéòèíã: Öåíà: 53800.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
