Digital marketing fundamentals, Visser, Marjolein Sikkenga, Berend Berry, Mike

Автор: Visser, Marjolein Berry, Mike
Название: Digital marketing fundamentals
ISBN: 1032964693 ISBN-13(EAN): 9781032964690
Издательство: Taylor&Francis
Цена: 67360 T

Автор: Kingsnorth Simon
Название: Digital Marketing Strategy
ISBN: 074947470X ISBN-13(EAN): 9780749474706
Издательство: TBS/GBS
Рейтинг:
Цена: 39590.00 T
Наличие на складе: Поставка под заказ.
Описание: Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.

Автор: Deiss Ryan, Henneberry Russ
Название: Digital Marketing for Dummies, 2 ed.
ISBN: 1119660483 ISBN-13(EAN): 9781119660484
Издательство: Wiley
Рейтинг:
Цена: 27450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.

Название: Fundamentals of Business-to-Business Marketing
ISBN: 3319124625 ISBN-13(EAN): 9783319124629
Издательство: Springer
Рейтинг:
Цена: 65210.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ГЇВїВЅ This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.

Автор: Clare Harris
Название: The Fundamentals of Digital Fashion Marketing
ISBN: 1474220851 ISBN-13(EAN): 9781474220859
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 31670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Автор: Lockhart Johanna M.
Название: Fundamentals of School Marketing
ISBN: 1475829965 ISBN-13(EAN): 9781475829969
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 42240.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the essential elements of persuasive communications and how to use them effectively. The power of information is addressed with guidelines and examples for gathering and using information to enhance the school s marketing efforts. Finally, three real-life school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate program implementation. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education."

Автор: Kaufman
Название: Digital Marketing
ISBN: 0415716756 ISBN-13(EAN): 9780415716758
Издательство: Taylor&Francis
Рейтинг:
Цена: 43890.00 T
Наличие на складе: Нет в наличии.
Описание: Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.

Автор: Okazaki, Shintaro
Название: Fundamentals of mobile marketing
ISBN: 143311562X ISBN-13(EAN): 9781433115622
Издательство: Peter Lang
Рейтинг:
Цена: 156490.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.

Автор: Okazaki, Shintaro
Название: Fundamentals of mobile marketing
ISBN: 1433115611 ISBN-13(EAN): 9781433115615
Издательство: Peter Lang
Рейтинг:
Цена: 41780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.

Автор: Michael Kleinaltenkamp; Wulff Plinke; Ian Wilkinso
Название: Fundamentals of Business-to-Business Marketing
ISBN: 3319385216 ISBN-13(EAN): 9783319385211
Издательство: Springer
Рейтинг:
Цена: 65210.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ГЇВїВЅ This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.

Автор: Bruce Robertson
Название: Marketing Fundamentals for Future Professionals
ISBN: 1516538471 ISBN-13(EAN): 9781516538478
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 76690.00 T
Наличие на складе: Невозможна поставка.
Описание: Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life.Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing.The revised first edition features updated branding models, additional content on big data and machine learning, and fresh business cases to provide students with the most up-to-date examples.Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and is especially helpful for anyone looking for a solid foundation in the marketing discipline regardless of where they are in their careers.