Services Marketing: Concepts, Strategies, & Cases 6th Edition, Hoffman, K. , Bateson, John
Старое издание
Автор: Hoffman, K. (colorado State University) Bateson, John (cass Business School, Independent Consultant) Название: Services marketing concepts strategies ISBN: 0357671309 ISBN-13(EAN): 9780357671306 Издательство: Cengage Learning Цена: 53850 T Наличие на складе: Нет в наличии. Описание: This Moleskine 2021 12-Month Pocket Black Hardcover Daily Desk Calendar has a new page for each day, ruled for notes and appointments. Features a cardboard cover with rounded edges, 367 ivory-coloured 70gsm acid-free pages, a ribbon bookmark, and an elastic closure. Includes 295 coloured stickers, divided into 3 sheets (1 sheet of alphabet stickers, 2 sheets of icon stickers), an expandable inner pocket, and an `in case of loss` notice. January 2021 - December 2021.
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.
Автор: Hoffman, K. (colorado State University) Bateson, John (cass Business School, Independent Consultant) Название: Services marketing concepts strategies ISBN: 0357671309 ISBN-13(EAN): 9780357671306 Издательство: Cengage Learning Рейтинг: Цена: 53850.00 T Наличие на складе: Нет в наличии. Описание: This Moleskine 2021 12-Month Pocket Black Hardcover Daily Desk Calendar has a new page for each day, ruled for notes and appointments. Features a cardboard cover with rounded edges, 367 ivory-coloured 70gsm acid-free pages, a ribbon bookmark, and an elastic closure. Includes 295 coloured stickers, divided into 3 sheets (1 sheet of alphabet stickers, 2 sheets of icon stickers), an expandable inner pocket, and an `in case of loss` notice. January 2021 - December 2021.
Автор: Enke Margit, Geigenmьller Anja, Leischnig Alexander Название: Commodity Marketing: Strategies, Concepts, and Cases ISBN: 3030906566 ISBN-13(EAN): 9783030906566 Издательство: Springer Рейтинг: Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Автор: Cliffe Kenneth Название: Business Marketing: Concepts and Strategies ISBN: 1632406225 ISBN-13(EAN): 9781632406224 Издательство: Неизвестно Цена: 155510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Concepts and strategies of business marketing have been highlighted in this book. Business marketing deals with the process of selling products or services. This selling can occur either at a business-to-business level or business-to-consumer level. Some of the diverse topics covered in this book address the various branches that fall under this category. It brings forth some of the innovative concepts and elucidates the unexplored aspects of business marketing. In this book, using case studies and examples, constant effort has been made to make the understanding of the difficult concepts of business marketing as easy and informative as possible, for the readers.
Автор: Helleke van den Braber, Jeroen Dera, Jos Joosten, Maarten Steenmeijer Название: Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding ISBN: 9463723919 ISBN-13(EAN): 9789463723916 Издательство: NBN International Рейтинг: Цена: 212610.00 T Наличие на складе: Нет в наличии. Описание: For many, literature and marketing are considered opposite phenomena. This book discusses cases in which the two are closely connected. It argues that literature is subject to the same mechanisms as other commercial products: our experience of literary texts is prefigured by brands, trademarks that identify a product and differentiate it from its competitors. From the early modern period onwards, literary authors and their texts are constantly ‘branded’ and have been both the object and the trailblazer of a complex marketing process. The authors of this volume analyze this branding process throughout the centuries, focusing on the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, Branding Books Across the Ages seeks to show how literary scholars understand branding – a phenomenon that has long been intertwined with literature.
Автор: Sarma Sarmistha, Singh Sukhvinder Название: Cases on Branding Strategies and Product Development: Successes and Pitfalls ISBN: 1466673931 ISBN-13(EAN): 9781466673939 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 189420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace.Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Автор: Tripathi Purnendu, Mukerji Siran Название: Cases on Innovations in Educational Marketing: Transnational and Technological Strategies ISBN: 1609605993 ISBN-13(EAN): 9781609605995 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 150480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Addresses the prominent issues involved in marketing these new educational approaches that are revolutionising the entire education sector. The institutions highlighted in these cases are emerging as educational corporate entities with a bouquet of academic programmes as products endeavouring to augment their presence worldwide with innovative technological and transnational strategies.
Автор: Philip Kotler Название: Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know ISBN: 0471268674 ISBN-13(EAN): 9780471268673 Издательство: Wiley Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler`s distinguished forty-year career in the business.
Автор: Jelassi Tawfik, Martнnez-Lуpez Francisco J. Название: Strategies for E-Business: Concepts and Cases on Value Creation and Digital Business Transformation ISBN: 3030489493 ISBN-13(EAN): 9783030489496 Издательство: Springer Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.
Автор: Abratt Russell Название: Strategic Marketing ISBN: 1138593648 ISBN-13(EAN): 9781138593640 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.
Автор: Abratt Название: Strategic Marketing ISBN: 113859363X ISBN-13(EAN): 9781138593633 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.
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