Cases on Innovations in Educational Marketing: Transnational and Technological Strategies, Tripathi Purnendu, Mukerji Siran
Автор: Sarma Sarmistha, Singh Sukhvinder Название: Cases on Branding Strategies and Product Development: Successes and Pitfalls ISBN: 1466673931 ISBN-13(EAN): 9781466673939 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 189420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace.Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Автор: Tshimanga Kongolo Название: Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations ISBN: 1138298964 ISBN-13(EAN): 9781138298965 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book will assist scholars and academics dealing with innovation, branding, and IP issues and will provide both context and guidance to policymakers from the developing world through the success stories. This book will serve as a useful scientific material that will provide an invaluable resource.
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.
Автор: Mehdi Khosrowpour Название: Breaking down language and cultural barriers through contemporary global marketing strategies / ISBN: 1522569804 ISBN-13(EAN): 9781522569800 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 246050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.
Название: Transnational marketing and transnational consumers by Sirkeci, ?brahim, 2013, SpringerBriefs in business ISBN: 3642367747 ISBN-13(EAN): 9783642367748 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers a fresh perspective on the transnational character of organizations and firms, stressing the importance of the transnationality of marketing strategies for success. Takes into account increasing human mobility and its implications for marketing.
Автор: Kamran Kashani Название: Beyond Traditional Marketing: Innovations in Marketing Practice ISBN: 0470011467 ISBN-13(EAN): 9780470011461 Издательство: Wiley Рейтинг: Цена: 42230.00 T Наличие на складе: Поставка под заказ. Описание: This book aims to be what every marketing manager needs to know about marketing in today`s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the `classic` literature where innovations in practice had moved ahead of the discipline at an academic level.
Автор: Das Subhankar, Mondal Subhra Rani Название: Innovations in Digital Branding and Content Marketing ISBN: 1799852792 ISBN-13(EAN): 9781799852797 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 125400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents research on the methods and advances in the field of advertising and marketing using digital technologies. The book covers a wide range of topics, including gamification, typography, and consumer-generated media.
Автор: Landreth Grau Stacy Название: Marketing for Nonprofit Organizations: Insights and Innovations ISBN: 0190090804 ISBN-13(EAN): 9780190090807 Издательство: Oxford Academ Рейтинг: Цена: 84300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Successful nonprofit marketing can capture the attention of donors, volunteers, legislators, and service consumers. Recognition like this can lead to a successful organization for years to come. The second edition of Marketing for Nonprofit Organizations provides various strategies to build upon when marketing for nonprofit and social impact organizations. Stacy Landreth Grau integrates research-based insights and practice-based innovation with a comprehensive introduction to the basics of marketing for small- and medium-sized organizations. She breaks the academic research into understandable and digestible points within her chapters, making this a great primer for nonprofit professionals and anyone interested in working for or starting a nonprofit. The book provides readers with an indispensable overview of marketing. This new edition highlights new and innovative organizations and how they are using methods new to the field. Grau explains the fundamentals of marketing for nonprofits. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization. Upon finishing this book, readers will know how to integrate important aspects of marketing into the fabric of an organization's mission, including brand strategy, social media, market research, target audience selection, promotional tactics, and market valuation.
Автор: Goyal Название: Innovations In Services Marketing And Management ISBN: 1466646713 ISBN-13(EAN): 9781466646711 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses.Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
Название: Innovations in social marketing and public health communication ISBN: 3319198688 ISBN-13(EAN): 9783319198682 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Innovations in Social Marketing and Public Health Communication
Автор: Walter Wymer Название: Innovations in Social Marketing and Public Health Communication ISBN: 3319366238 ISBN-13(EAN): 9783319366234 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: ГЇВїВЅ This volume presents the most current theoretical advances in the fields of social marketing and public health communications. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual`s risky behaviors, and how to improve social interventions.
Автор: Denault, Jean-francois Название: Handbook of marketing strategy for life science companies ISBN: 081537688X ISBN-13(EAN): 9780815376880 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization.
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