Автор: Cliffe Kenneth Название: Business Marketing: Concepts and Strategies ISBN: 1632406225 ISBN-13(EAN): 9781632406224 Издательство: Неизвестно Цена: 155510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Concepts and strategies of business marketing have been highlighted in this book. Business marketing deals with the process of selling products or services. This selling can occur either at a business-to-business level or business-to-consumer level. Some of the diverse topics covered in this book address the various branches that fall under this category. It brings forth some of the innovative concepts and elucidates the unexplored aspects of business marketing. In this book, using case studies and examples, constant effort has been made to make the understanding of the difficult concepts of business marketing as easy and informative as possible, for the readers.
Автор: Helleke van den Braber, Jeroen Dera, Jos Joosten, Maarten Steenmeijer Название: Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding ISBN: 9463723919 ISBN-13(EAN): 9789463723916 Издательство: NBN International Рейтинг: Цена: 212610.00 T Наличие на складе: Нет в наличии. Описание: For many, literature and marketing are considered opposite phenomena. This book discusses cases in which the two are closely connected. It argues that literature is subject to the same mechanisms as other commercial products: our experience of literary texts is prefigured by brands, trademarks that identify a product and differentiate it from its competitors. From the early modern period onwards, literary authors and their texts are constantly ‘branded’ and have been both the object and the trailblazer of a complex marketing process. The authors of this volume analyze this branding process throughout the centuries, focusing on the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, Branding Books Across the Ages seeks to show how literary scholars understand branding – a phenomenon that has long been intertwined with literature.
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.
Автор: Enke Margit, Geigenmьller Anja, Leischnig Alexander Название: Commodity Marketing: Strategies, Concepts, and Cases ISBN: 3030906566 ISBN-13(EAN): 9783030906566 Издательство: Springer Рейтинг: Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Автор: Philip Kotler Название: Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know ISBN: 0471268674 ISBN-13(EAN): 9780471268673 Издательство: Wiley Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler`s distinguished forty-year career in the business.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Gerald Corbae; Jacob B. Jensen; Dirk Schneider Название: Marketing 2.0 ISBN: 3642055516 ISBN-13(EAN): 9783642055515 Издательство: Springer Рейтинг: Цена: 88500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book analyses the enduring changes that the world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing, and multi-channel marketing.
Название: Managing and marketing tourist destinations ISBN: 0415991714 ISBN-13(EAN): 9780415991711 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Автор: de Almeida, Luciana Flor?ncio Название: Coffee Consumption and Coffee Industry Strategies in Brazil ISBN: 0128147210 ISBN-13(EAN): 9780128147214 Издательство: Elsevier Science Рейтинг: Цена: 196510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world.
Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry.
Presents strategies for transforming coffee consumption, production and retailing
Addresses market outlook, factors and trends
Outlines coffee industry strategies through business cases that highlight innovative practices
Discuss and present the certification role in the coffee producing strategy and retailing
The coffee waves and the specialty coffee impact in the consumption and at the retail level
Studies the role of retail and the consumer
Includes questions and exercises based on case studies and concepts
Автор: Robinson, Phil Annison, Lindsey Название: Search engine optimisation ISBN: 190760300X ISBN-13(EAN): 9781907603006 Издательство: Неизвестно Рейтинг: Цена: 35830.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Manuela Epure, Lorena Clara Mihaes Название: The Role of Language and Symbols in Promotional Strategies and Marketing Schemes ISBN: 1522557784 ISBN-13(EAN): 9781522557784 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 199590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience.The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
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