Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding, Helleke van den Braber, Jeroen Dera, Jos Joosten, Maarten Steenmeijer
Автор: Tybout Alice M., Calkins Tim Название: Kellogg on Branding in a Hyper-Connected World ISBN: 111953318X ISBN-13(EAN): 9781119533184 Издательство: Wiley Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
World-class branding for the interconnected modern marketplace
Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today's consumer, today's competition, and the wealth of media at your disposal. In-depth discussion highlights the field's ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world's most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios.
Creating a brand--and steering it in the right direction--is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to:
Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more
Adopt successful strategies from development to launch to leveraging
Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace
Increase brand value and use brand positioning to build a mega-brand
In today's challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
Автор: Rowles Daniel Название: Digital Branding ISBN: 0749469951 ISBN-13(EAN): 9780749469955 Издательство: Kogan Page Рейтинг: Цена: 18470.00 T Наличие на складе: Есть Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Автор: Flom Jonathan Название: ACT Like It`s Your Business: Branding and Marketing Strategies for Actors ISBN: 081089159X ISBN-13(EAN): 9780810891593 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 49280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process--from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors. A book of empowerment meant to shift the balance of control to actors themselves, Act Like It's Your Business is aimed at professional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.
If you want to discover how to build your brand like Apple and establish brand loyalty on social media for more sales, then keep reading...
Did you know:
The brand worth the most in the entire world is Alphabet--better known as Google, and it s worth $286 billion.
It takes 5 to 7 impressions to produce a fragment of brand awareness.
It takes just 10 seconds for people to form an impression of your brand.
When people see the most popular brands, they form a mental shortcut associating their brands to the qualities the company's products and services are known for. For example, when buyers see the Apple logo printed on a smartphone, they're likely thinking "functional to use" and "reliable" which leads them to buy the product.
Unfortunately, to think that just creating a cool looking logo for their website would immediately translate to sales is not the case; it takes a strategical approach to build a brand that buyers would love and continue coming back to.
Aside from strategic planning, building a brand also means promoting it to where your target audience is.
Gary Vee always says "If you're not putting relevant content in relevant places, you don't exist."
Did you know that:
The average person spends 142 minutes of their day using social media.
In 2019, there were 3.8 billion social media users.
On average, people have 7.6 social media accounts.
It is no surprise, social media is the most lucrative and beneficial marketplace to target and create your audience. This is why social media is the key to exposure for big brands as well as small brands.
In this complete step-by-step guide, Branding and Marketing: Practical Step-by-Step Strategies on How to Build your Brand and Establish Brand Loyalty using Social Media Marketing to Gain More Customers and Boost your Business, you will discover:
The single most critical element in your branding that leaves a lasting impression for buyers
How to build the "golden gate bridge" of alignment between your business and your branding objectives so it leads to more sales
The difference between 'marketing' and 'branding' and which of these two methods is more efficient and valuable for your business
The 4 most important social media networks to use to promote your brand
The common mistake that almost all businesses make when posting content on social media
How to portray your vision through a brand image that people will love, share and stick to
...and much, much more
Added BONUS: - Includes a Bonus Chapter on the crucial time when rebranding is necessary to maintain business success
Scroll up and click the "Buy Now with 1-Click" button to instantly increase your sales by building your brand for your customer.
Автор: Fox Stivie Название: Marketing and Branding: Business Strategies ISBN: 1632407868 ISBN-13(EAN): 9781632407863 Издательство: Неизвестно Рейтинг: Цена: 166240.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Janell NaKia Harvey Название: Localizing Global Marketing Strategies: Emerging Research and Opportunities ISBN: 1799809579 ISBN-13(EAN): 9781799809579 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 130290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs.
Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.
If you want to learn how you can build a HUGE personal brand in the modern digital age then keep reading...
Do you want to learn how to grow a HUGE and authentic Social Media following? Do you want to learn the secrets to providing huge value and monetizing your audience? Do you want to learn how to stand out and become an authority in your niche?
As you are someone who is reading this I'm guessing you answered yes to one of those questions. Unfortunately, many resources overcomplicate the whole process leaving you confused and without a blueprint to Personal Branding success.
Luckily for you, this is what this book is all about. Inside, you will discover the EXACT practical blueprint to growing, maintaining and sustaining your Personal Brand on an array of Social Media.
What is often overlooked, is the different strategies you need to optimize your presence on ALL Social Media and what are the most important for your situation.
For example, we go over Simple and Proven strategies for growing your Instagram, Facebook, YouTube and Twitter as well as for the most overlooked websites you probably haven't considered...
No matter your niche, you can become an authority figure and DOMINATE for years to come.
Here is just a slither of what you will discover inside... - The 10 Golden Rules of Personal Branding
- How to gain more followers by spending less on ads
- Think you need millions of followers to have a successful personal brand? Think again.
- Stop wasting time trying to build a following using sly tactics, do THIS instead
- What successful influencers know about monetizing their audience, that you don't
- How unemployed teenagers are building HUGE Instagram accounts and getting rich
- The most overlooked Social Media platform to build your Personal Brand - The ESSENTIAL steps to profitable Facebook Ads
- The best ways to monetize your following without selling your soul to the devil
- Proven blueprints to success on all major Social Media
- How Instagram stars maximise engagement on every post
- The secret strategies to growing your YouTube FAST
- Why Instagram ads could hold the key to your success
- 11 Startling ways to grow your Facebook following - How Influencers get incredible brand deals CONSISTENTLY
- The crucial secret that all but guarantees you more likes, comments and engagement on every post
- How to find your corner of the market and dominate it
And much, much more
So, even if you currently have 0 followers and have never entered into the realm of Personal Branding, this book outlines easy to follow and proven systems that will see your follower count rise faster than you could've ever imagined. No longer will you have any excuses left.
So, if you want to start your path to Personal Branding success then scroll up and click "Add to Cart"
Branding is not just an age-old practice that businesses continue to use just because it is commonplace. Now more than ever, branding is essential, as there are more choices out there for your potential customers than ever before. Your personal brand is more than a logo or a style guide for marketing efforts. It can be thought of as everything that differentiates your social media presence from the competition as a good brand influences every aspect of your customer's experience. A good brand can generate significant additional awareness while a bad one can ruin you regardless of the quality of whatever it is you ultimately produce.
The best way to make your brand stand out these days is through social media and will discuss everything you need to do in order to get started successfully. First, you will learn the basics of branding and the things you need to consider before getting started to ensure the best results. Next, you will learn about the new trends that are going to shape 2020 from start to finish.
With the basics out of the way, you will then learn about the things to keep in mind when creating your brand to ensure that you stand out from the crowd. You will then learn how to create an offer that is irresistible as well as find tips for staying on brand regardless if you are using Facebook, Instagram or YouTube. Finally, you will find tips for finding and keeping a mentor that is worth the trouble and how to keep tabs on your brand once things are running smoothly.
This book covers the following topics:
Information on Social Media and Personal Branding
Give you the Correct Mindset for Social Media and Personal Branding
How to Choose your Niche and your Audience
How to Grow your Audience and Content Strategies
Info on how to grow your Network
...And much more
The goal of every business is to be the first choice for their target audience, bar none and managing and building a brand is a major step in making that happen. While the first thing that most people think of when it comes to branding are the things that were listed off, the concept of the brand actually extends beyond that to things like the core values of your business and even peaks through in every interaction you have with suppliers and customers so much so that it reflects the reputation of your organization.
It isn't just customers that build up an emotional attachment to specific brands either, employees of certain companies are well known for being overly committed to their corporate overlords making it possible for strong loyalties to rise to the point that they even come with a sense of ownership as well. This can be an effective tool when it comes to increasing sales, as well as maintaining employee motivation. It can also cause problems as your company grows, however, if those who feel they are stakeholders do not feel they were properly consulted when it came to planning out the future of the company.
Anyways I can go on and on talking about Social Media and Personal Branding but it is best if you learn for yourself by buying this book. Learn with us so that we can help you with your problem
If you want to learn how you can build a HUGE personal brand in the modern digital age then keep reading...
Do you want to learn how to grow a HUGE and authentic Social Media following? Do you want to learn the secrets to providing huge value and monetizing your audience? Do you want to learn how to stand out and become an authority in your niche?
As you are someone who is reading this I'm guessing you answered yes to one of those questions. Unfortunately, many resources overcomplicate the whole process leaving you confused and without a blueprint to Personal Branding success.
Luckily for you, this is what this book is all about. Inside, you will discover the EXACT practical blueprint to growing, maintaining and sustaining your Personal Brand on an array of Social Media.
What is often overlooked, is the different strategies you need to optimize your presence on ALL Social Media and what are the most important for your situation.
For example, we go over Simple and Proven strategies for growing your Instagram, Facebook, YouTube and Twitter as well as for the most overlooked websites you probably haven't considered...
No matter your niche, you can become an authority figure and DOMINATE for years to come.
Here is just a slither of what you will discover inside... - The 10 Golden Rules of Personal Branding
- How to gain more followers by spending less on ads
- Think you need millions of followers to have a successful personal brand? Think again.
- Stop wasting time trying to build a following using sly tactics, do THIS instead
- What successful influencers know about monetizing their audience, that you don't
- How unemployed teenagers are building HUGE Instagram accounts and getting rich
- The most overlooked Social Media platform to build your Personal Brand - The ESSENTIAL steps to profitable Facebook Ads
- The best ways to monetize your following without selling your soul to the devil
- Proven blueprints to success on all major Social Media
- How Instagram stars maximise engagement on every post
- The secret strategies to growing your YouTube FAST
- Why Instagram ads could hold the key to your success
- 11 Startling ways to grow your Facebook following - How Influencers get incredible brand deals CONSISTENTLY
- The crucial secret that all but guarantees you more likes, comments and engagement on every post
- How to find your corner of the market and dominate it
And much, much more
So, even if you currently have 0 followers and have never entered into the realm of Personal Branding, this book outlines easy to follow and proven systems that will see your follower count rise faster than you could've ever imagined. No longer will you have any excuses left.
So, if you want to start your path to Personal Branding success then scroll up and click "Add to Cart"
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Автор: Hubschmid, Elena Название: Shaping efficient employer branding strategies to target generation y ISBN: 3034312466 ISBN-13(EAN): 9783034312462 Издательство: Peter Lang Рейтинг: Цена: 95500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration
Автор: Sarma Sarmistha, Singh Sukhvinder Название: Cases on Branding Strategies and Product Development: Successes and Pitfalls ISBN: 1466673931 ISBN-13(EAN): 9781466673939 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 189420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace.Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
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