Planning the Corporate Reputation (RLE Marketing), Markham, Vic

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
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Цена: 67730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Название: The World Guide to Sustainable Enterprise
ISBN: 1783534567 ISBN-13(EAN): 9781783534562
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The World Guide provides a unique reference to global sustainable enterprise developments in each major country in the world. Volume 4 explores the priority issues, trends, government policies and a number of case studies in sustainable enterprise in the Americas.

Автор: Rowledge
Название: CrowdRising
ISBN: 1783533773 ISBN-13(EAN): 9781783533770
Издательство: Taylor&Francis
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Цена: 34700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: CrowdRising profiles initiatives of companies, NGOs and technology providers using crowdsourcing to develop solutions to global problems. It highlights the experiences of leaders, identifies implementation guidelines, critical success factors and lessons learned, and finally projects where the field is going.

Автор: Markus Kick
Название: Selected Essays on Corporate Reputation and Social Media
ISBN: 3658088362 ISBN-13(EAN): 9783658088361
Издательство: Springer
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Цена: 52240.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ГЇВїВЅ In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. By introducing the "social media brand value chain" paper III conducts a literature review of state of the art social media research.

Автор: Trexler, Mark C. Kosloff, Laura H.
Название: Changing profile of corporate climate change risk
ISBN: 1909293008 ISBN-13(EAN): 9781909293007
Издательство: Taylor&Francis
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Цена: 34700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will help business executives to (1) rethink their perceptions of climate risk (2) evaluate whether their company is effectively positioned, and (3) make informed and prudent business decisions about climate change risk in an environment rife with policy uncertainty.

Business risk associated with climate change is commonly assumed to be primarily policy driven. Many companies internalize the current stalemate over global climate policy into a perception that climate risk is no longer a critical issue. Business climate risks, however, include: Operational and Supply Chain (Physical) Risk, Brand Risk, Market-driven Structural Risk, Liability Risk.

As national and global policy to materially reduce climate change is delayed, it is business-prudent to assume that the level of climate risk is increasing. Even if policy risk might seem lower today than a few years ago, political will can change quickly. Should physical impacts of climate change manifest in dramatic ways, for example, draconian climate policy is likely to follow quickly. These conditions create a complex and shifting business risk environment, and most companies either overlook or substantially underestimate key climate risks. How many companies, for example, are positioned for material climate change outcomes, whether physical or regulatory? Companies with little climate change exposure may not face much downside risk from taking a wait-and-see approach. For those with greater exposure, being "too late" to respond will mean costs and competitive impacts that could have been avoided. Being "too early," however, can mean being penalized later for actions that reduce a company's emissions today, or competitive disadvantage from getting too far out in front of competitors.

Автор: William C. Frederick
Название: Natural Corporate Management: From the Big Bang to Wall Street
ISBN: 1906093806 ISBN-13(EAN): 9781906093808
Издательство: Taylor&Francis
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Цена: 34700.00 T
Наличие на складе: Невозможна поставка.
Описание: This ground-breaking book lets us in on the secret of the changing face of corporate management, providing an agenda of corporate actions to promote long-term sustainability and economic well-being for business, its stakeholders and citizens everywhere.

Автор: Keresztesi, Rita
Название: Building Corporate Identity, Image and Reputation in the Digital Era
ISBN: 0367531240 ISBN-13(EAN): 9780367531249
Издательство: Taylor&Francis
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Цена: 40820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

Автор: Foxall
Название: Corporate Innovation (RLE Marketing)
ISBN: 1138792403 ISBN-13(EAN): 9781138792401
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

Автор: Schnee Christian
Название: Political Reputation Management
ISBN: 1138796565 ISBN-13(EAN): 9781138796560
Издательство: Taylor&Francis
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Цена: 153120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and perceived.

Автор: Ariana Daniela Del Pino
Название: Improving University Reputation Through Academic Digital Branding
ISBN: 179985325X ISBN-13(EAN): 9781799853251
Издательство: Mare Nostrum (Eurospan)
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Цена: 125670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive.

Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.

Автор: Ariana Daniela Del Pino
Название: Improving University Reputation Through Academic Digital Branding
ISBN: 1799849309 ISBN-13(EAN): 9781799849308
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 166320.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive.

Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.

Автор: Melewar, Tc
Название: Facets of Corporate Identity, Communication and Reputation
ISBN: 0415405270 ISBN-13(EAN): 9780415405270
Издательство: Taylor&Francis
Рейтинг:
Цена: 188850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.