Improving University Reputation Through Academic Digital Branding, Ariana Daniela Del Pino
Автор: Rowles Daniel Название: Digital Branding ISBN: 0749469951 ISBN-13(EAN): 9780749469955 Издательство: Kogan Page Рейтинг: Цена: 18470.00 T Наличие на складе: Есть Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Автор: Jane Seale Название: Improving Accessible Digital Practices in Higher Education ISBN: 3030371247 ISBN-13(EAN): 9783030371241 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the role played by technologies in removing the disadvantage experienced by students with disabilities in higher education. Ultimately, the book argues that practice in the fields of disability, ICT and higher education is still not providing consistent and widespread positive learning experiences to students with disabilities.
Автор: Seale Jane Название: Improving Accessible Digital Practices in Higher Education: Challenges and New Practices for Inclusion ISBN: 3030371271 ISBN-13(EAN): 9783030371272 Издательство: Springer Цена: 63350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the role played by technologies in removing the disadvantage experienced by students with disabilities in higher education. Ultimately, the book argues that practice in the fields of disability, ICT and higher education is still not providing consistent and widespread positive learning experiences to students with disabilities.
Автор: Topper Mpa Hilary Jm Название: Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business ISBN: 1532087489 ISBN-13(EAN): 9781532087486 Издательство: Неизвестно Рейтинг: Цена: 29420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: -build an integrated marketing plan. -use social media marketing. -recruit ambassadors for your brand. -integrate IoT and wearable tech. -create compelling blog and social content. -increase your SEO. -use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
Автор: Zavattaro Название: Place Branding through Phases of the Image ISBN: 1137394439 ISBN-13(EAN): 9781137394439 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.
If you want to learn how you can build a HUGE personal brand in the modern digital age then keep reading...
Do you want to learn how to grow a HUGE and authentic Social Media following? Do you want to learn the secrets to providing huge value and monetizing your audience? Do you want to learn how to stand out and become an authority in your niche?
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Автор: Gunter Barry Название: Kids and Branding in a Digital World ISBN: 0719097878 ISBN-13(EAN): 9780719097874 Издательство: NBN International Рейтинг: Цена: 112640.00 T Наличие на складе: Нет в наличии. Описание: How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .
They say an unhappy customer will let 3 people know in the physical world but on the internet 5000 will know.
But you already knew this and you're looking for the competitive edge to build a successful personal brand. The effective strategies so you can go toe to toe with Fortune 500 name brands.
Times have changed and the digital age has brought to us the internet. Now everyone is on an even playing field. All you need to do is learn how to use the tools on social media platforms so you can get your name and business known.
Simply saying it is one thing but doing it is different. The opportunity the internet has provided comes a hoard of entrepreneurs looking to make their business to the next seven figure brand. So how did I distinguish myself from the rest? Do you really think your content or product has to be next generation level to succeed? The truth is with thousands of brands to pick from people aren't willing to spend hours reviewing them all. They pick what's presented in a matter of seconds and move on.
That's what this book is about. How to get your brand seen and selected within seconds. The opportunity to have the consumers become a loyal follower and see the value you've brought as an essence that can't be forgotten. But in order to do that you need to learn what aspects the social media platform algorithm looks for. If you fight the software that each platform is built on, you're only wasting money and worst of all your time. Software does not think, it uses logic. I will show you how to beat the system and get traffic to your brand and business.
Inside you'll discover:
What's behind the YouTube algorithm to propel your videos to the top of the rankings.
The Instagram secrets to grow organically in a matter of months.
How use Facebook's algorithm to grow your personal brand and go viral.
How to crush it with Twitter's algorithm for massive engagement.
The proper way to build a personal brand for long term success and establish yourself as an influencer.
It's time to upgrade your knowledge and approach so get the information now so you can apply it the very same day.
Автор: S. Zavattaro Название: Place Branding through Phases of the Image ISBN: 1349483982 ISBN-13(EAN): 9781349483983 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.
Автор: F. Go; A. Lemmetyinen; U. Hakala Название: Harnessing Place Branding through Cultural Entrepreneurship ISBN: 1349499439 ISBN-13(EAN): 9781349499434 Издательство: Springer Рейтинг: Цена: 88500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
Автор: Rowles Daniel Название: Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement ISBN: 1398694142 ISBN-13(EAN): 9781398694149 Издательство: Неизвестно Рейтинг: Цена: 109430.00 T Наличие на складе: Нет в наличии. Описание: Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns, with this second edition of the bestselling book by Daniel Rowles - a respected CIM fellow, course leader, and industry thought leader. Ideal for any marketer or brand strategist to enhance their online brand identity, Digital Branding provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Drawing together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, it delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. Featuring new high-profile case studies from Accenture, Tesco and Imperial College London, this second edition contains a complete overhaul of tools and techniques with updates on: -Social media guidelines and policy -How to tackle advancements in mobile marketing and mobile payments -Augmented and virtual reality As well as featuring a toolkit of free and paid tools, including a valuable checklist (outlining the digital branding process from start to finish), plus measurement devices for multiple channels and purposes.
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