Building Corporate Identity, Image and Reputation in the Digital Era, Keresztesi, Rita
Название: Building corporate identity, image and reputation in the digital era ISBN: 0367531232 ISBN-13(EAN): 9780367531232 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
Автор: Cuomo, Maria Teresa Название: Digital Transformation and Corporate Branding ISBN: 1032204850 ISBN-13(EAN): 9781032204857 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Foroudi, Pantea Название: Business Digitalization ISBN: 1032512350 ISBN-13(EAN): 9781032512358 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Markus Kick Название: Selected Essays on Corporate Reputation and Social Media ISBN: 3658088362 ISBN-13(EAN): 9783658088361 Издательство: Springer Рейтинг: Цена: 52240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: ГЇВїВЅ In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. By introducing the "social media brand value chain" paper III conducts a literature review of state of the art social media research.
Автор: Cathrin Huber Название: The Corporate Reputation of Multinational Corporations ISBN: 3658197633 ISBN-13(EAN): 9783658197636 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses.
Автор: Doorley, John , Garcia, Helio Fred Название: Reputation Management ISBN: 0815376952 ISBN-13(EAN): 9780815376958 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world`s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.
Автор: Doorley, John , Garcia, Helio Fred Название: Reputation Management ISBN: 0815376979 ISBN-13(EAN): 9780815376972 Издательство: Taylor&Francis Рейтинг: Цена: 80630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world`s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.
Автор: Markham, Vic Название: Planning the Corporate Reputation (RLE Marketing) ISBN: 1138790834 ISBN-13(EAN): 9781138790834 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Поставка под заказ.
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Автор: Podnar Название: Contemplating Corporate Marketing, Identity and Communication ISBN: 0415577438 ISBN-13(EAN): 9780415577434 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.
Автор: Rowledge Название: CrowdRising ISBN: 1783533773 ISBN-13(EAN): 9781783533770 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: CrowdRising profiles initiatives of companies, NGOs and technology providers using crowdsourcing to develop solutions to global problems. It highlights the experiences of leaders, identifies implementation guidelines, critical success factors and lessons learned, and finally projects where the field is going.
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