Improving University Reputation Through Academic Digital Branding, Ariana Daniela Del Pino
Автор: Rowles Daniel Название: Digital Branding ISBN: 0749469951 ISBN-13(EAN): 9780749469955 Издательство: Kogan Page Рейтинг: Цена: 18470.00 T Наличие на складе: Есть Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Автор: Clouder Название: Improving Student Engagement and Development through Assessment ISBN: 0415618193 ISBN-13(EAN): 9780415618199 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Utilising examples from a wide variety of institutions from around the world this edited collection provides a well-researched evidence base of current thinking and developments in assessment practices in higher education. However, this book`s unique focus brings together assessment and student engagement; what works in terms of keeping students on course to success.
Автор: Jane Seale Название: Improving Accessible Digital Practices in Higher Education ISBN: 3030371247 ISBN-13(EAN): 9783030371241 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the role played by technologies in removing the disadvantage experienced by students with disabilities in higher education. Ultimately, the book argues that practice in the fields of disability, ICT and higher education is still not providing consistent and widespread positive learning experiences to students with disabilities.
Автор: Seale Jane Название: Improving Accessible Digital Practices in Higher Education: Challenges and New Practices for Inclusion ISBN: 3030371271 ISBN-13(EAN): 9783030371272 Издательство: Springer Цена: 63350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the role played by technologies in removing the disadvantage experienced by students with disabilities in higher education. Ultimately, the book argues that practice in the fields of disability, ICT and higher education is still not providing consistent and widespread positive learning experiences to students with disabilities.
Автор: Topper Mpa Hilary Jm Название: Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business ISBN: 1532087489 ISBN-13(EAN): 9781532087486 Издательство: Неизвестно Рейтинг: Цена: 29420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: -build an integrated marketing plan. -use social media marketing. -recruit ambassadors for your brand. -integrate IoT and wearable tech. -create compelling blog and social content. -increase your SEO. -use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
Автор: F. Go; A. Lemmetyinen; U. Hakala Название: Harnessing Place Branding through Cultural Entrepreneurship ISBN: 1349499439 ISBN-13(EAN): 9781349499434 Издательство: Springer Рейтинг: Цена: 88500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
Автор: S. Zavattaro Название: Place Branding through Phases of the Image ISBN: 1349483982 ISBN-13(EAN): 9781349483983 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.
Автор: Ruchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti Kataria Название: Driving Customer Appeal Through the Use of Emotional Branding ISBN: 1522529217 ISBN-13(EAN): 9781522529217 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 228230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.
Автор: Zavattaro Название: Place Branding through Phases of the Image ISBN: 1137394439 ISBN-13(EAN): 9781137394439 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.
Автор: F. Joseph LePla, Lynn M. Parker Название: Integrated Branding: Becoming Brand-Driven Through Companywide Action ISBN: 1567202381 ISBN-13(EAN): 9781567202380 Издательство: Bloomsbury Рейтинг: Цена: 73260.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: To get the full benefit of branding, companies must actually live the brands they sell. LePla and Parker also include discussions of how to determine brand structure, how an integrated brand applies to marketing communications, and how integrated brands can help companies when they go public.
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