Brand Risk, Abrahams, David

Автор: Allen Frederick
Название: Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
ISBN: 1504019857 ISBN-13(EAN): 9781504019859
Издательство: Неизвестно
Цена: 22980.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.

Автор: Casey J. Bedgood
Название: The Power of Leadership Insight
ISBN: 1032573821 ISBN-13(EAN): 9781032573823
Издательство: Taylor&Francis
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Цена: 107190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Brand, Willemien
Название: Visual Thinking
ISBN: 9063694539 ISBN-13(EAN): 9789063694531
Издательство: Laurence King
Рейтинг:
Цена: 19220.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Suitable for companies that want to develop or improve their corporate communication, this book focusses on the visual aspect of communication. It also provides an informative, easy to follow and fun introduction into the basics of visual thinking and drawing.

Автор: Romaniuk Jenni
Название: Building Distinctive Brand Assets
ISBN: 0190311509 ISBN-13(EAN): 9780190311506
Издательство: Oxford Academ
Рейтинг:
Цена: 25330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.

Автор: Busche, Laura
Название: Brand Psychology The Art and Science of Building Strong Brands
ISBN: 1032373768 ISBN-13(EAN): 9781032373768
Издательство: Taylor&Francis
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Цена: 132710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Mitterfellner, Olga
Название: Luxury Fashion Brand Management
ISBN: 0367643588 ISBN-13(EAN): 9780367643584
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Schaefer Wolfgang, Kuehlwein J. P.
Название: Brand Myths: The Secrets of Prestige Branding
ISBN: 0749470038 ISBN-13(EAN): 9780749470036
Издательство: Неизвестно
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Цена: 52100.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they`re sold, but how consumers respond to them.

Автор: Grantham Susan, Pearson Mark
Название: Social Media Risk and the Law: A Guide for Global Communicators
ISBN: 1032017996 ISBN-13(EAN): 9781032017990
Издательство: Taylor&Francis
Рейтинг:
Цена: 38780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media has many advantages for professional communication - but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media.

Автор: Edelstein Ilana
Название: Patron Way
ISBN: 0071817646 ISBN-13(EAN): 9780071817646
Издательство: McGraw-Hill
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Цена: 41170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tells the story of Patron Tequila - the brand that revolutionized an industry. This book details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron`s cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single-handedly transformed the face of the liquor industry.

Автор: Middleton, Simon
Название: Build a brand in 30 days
ISBN: 1907312420 ISBN-13(EAN): 9781907312427
Издательство: Wiley
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Цена: 21120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: You don`t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.

Автор: Thier Karin
Название: Storytelling in Organizations: A Narrative Approach to Change, Brand, Project and Knowledge Management
ISBN: 3662563827 ISBN-13(EAN): 9783662563823
Издательство: Springer
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Цена: 55890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees' stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.

​The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations

George Roth (Principal Research Associate at MIT's Sloan School of Management, Boston, United States)

Автор: Farnham Kevin, Newbery Patrick
Название: Experience Design: A Framework for Integrating Brand, Experience, and Value
ISBN: 1118609638 ISBN-13(EAN): 9781118609637
Издательство: Wiley
Рейтинг:
Цена: 26390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers.