Build a brand in 30 days, Middleton, Simon

Автор: Rosenbaum-Elliott, Richard; Percy, Larry; Pervan,
Название: Strategic Brand Management
ISBN: 019956521X ISBN-13(EAN): 9780199565214
Издательство: Oxford Academ
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Цена: 41170.00 T
Наличие на складе: Поставка под заказ.

Автор: Wheeler
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
ISBN: 1118099206 ISBN-13(EAN): 9781118099209
Издательство: Wiley
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Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

Автор: Gerzema
Название: The Brand Bubble: How Business Momentum Creates Ma rketplace Value
ISBN: 047018387X ISBN-13(EAN): 9780470183878
Издательство: Wiley
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Цена: 24280.00 T
Наличие на складе: Поставка под заказ.
Описание: The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. Using a five-stage model, this book reveals how successful brands have an insatiable appetite for creativity and change. It discusses how brands with energized differentiation achieve better financial performance.

Автор: Heding Tilde
Название: Brand Management
ISBN: 113880469X ISBN-13(EAN): 9781138804692
Издательство: Taylor&Francis
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Цена: 45930.00 T
Наличие на складе: Нет в наличии.
Описание: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.

Автор: Moilanen, Teemu Rainisto, Seppo K.
Название: How to brand nations, cities and destinations
ISBN: 0230220924 ISBN-13(EAN): 9780230220928
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Автор: Calkins Tim
Название: Defending Your Brand
ISBN: 1137278757 ISBN-13(EAN): 9781137278753
Издательство: Springer
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Цена: 27940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Автор: Laidler Kylande Nathalie
Название: Brand IDEA
ISBN: 111855583X ISBN-13(EAN): 9781118555835
Издательство: Wiley
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Цена: 39060.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity).

Автор: Schroeder Jonathan
Название: From Chinese Brand Culture to Global Brands
ISBN: 1137276347 ISBN-13(EAN): 9781137276346
Издательство: Springer
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Цена: 55890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.

Автор: Mootee Idris
Название: 60-Minute Brand Strategist
ISBN: 1118625161 ISBN-13(EAN): 9781118625163
Издательство: Wiley
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Цена: 26390.00 T
Наличие на складе: Поставка под заказ.
Описание: Showing you how to engage today`s increasingly cynical consumers on a deeper emotional level to build real equity and leadership, this book demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends.

Название: Consumer-Brand Relationships
ISBN: 0415783135 ISBN-13(EAN): 9780415783132
Издательство: Taylor&Francis
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Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.