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Brand Psychology The Art and Science of Building Strong Brands, Busche, Laura


Варианты приобретения
Цена: 132710.00T
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: 204 шт.  
При оформлении заказа до: 2025-08-18
Ориентировочная дата поставки: конец Сентября - начало Октября
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Автор: Busche, Laura   (Лаура Буше)
Название:  Brand Psychology The Art and Science of Building Strong Brands
Перевод названия: Лаура Буше: Психология бренда. Искусство и наука создания сильных брендов
ISBN: 9781032373768
Издательство: Taylor&Francis
Классификация:







ISBN-10: 1032373768
Обложка/Формат: Hardback
Страницы: 384
Вес: 0.89 кг.
Дата издания: 17.11.2023
Иллюстрации: 36 tables, black and white; 6 line drawings, color; 55 line drawings, black and white; 7 halftones, color; 3 halftones, black and white; 13 illustrations, color; 58 illustrations, black and white
Размер: 234 x 156
Подзаголовок: The art and science of building strong brands
Рейтинг:
Поставляется из: Европейский союз

Luxury Strategy, 2 ed.

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
Рейтинг:
Цена: 67730.00 T
Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Автор: Mark Margaret, Pearson Carol S., Mark Margaret
Название: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
ISBN: 0071364153 ISBN-13(EAN): 9780071364157
Издательство: McGraw-Hill
Рейтинг:
Цена: 28500.00 T
Наличие на складе: Есть
Описание: Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Building Distinctive Brand Assets

Автор: Romaniuk Jenni
Название: Building Distinctive Brand Assets
ISBN: 0190311509 ISBN-13(EAN): 9780190311506
Издательство: Oxford Academ
Рейтинг:
Цена: 25330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.

Instagram Marketing Blueprint 2021: The Practical Guide & Secrets For Gaining Followers. Becoming An Influencer, Building A Personal Brand & Business

Автор: Business Guides Brandon`s
Название: Instagram Marketing Blueprint 2021: The Practical Guide & Secrets For Gaining Followers. Becoming An Influencer, Building A Personal Brand & Business
ISBN: 1801340056 ISBN-13(EAN): 9781801340052
Издательство: Неизвестно
Рейтинг:
Цена: 15610.00 T
Наличие на складе: Нет в наличии.
Описание:

Finally...A Practical Guide to RAPIDLY Grow Your Instagram Following, Build Your Brand and Uncover Your Tribe Without Using Illegal or Shady Tactics

Do you want 1000's of Relevant Instagram Followers? Do you want to discover how to turn these Followers into long-term paying customers? Do you want to discover how to get 'Your Tribe' asking you to sell to them? (Yes, it's possible )

While having thousands of followers and likes can be great for your Ego, what use are they if they aren't related to your niche, and more importantly will NEVER become your customers.

Being Successful on Social Media is all about to turning your followers into paying customers, and then having these customers come back again and again, until they literally ask you to release more products

Whether you're looking to grow your business, build a personal brand or rapidly grow niche Instagram accounts, this practical blueprint will show you exactly how to go from 0 followers, to engaged & relevant followers in no time.

Instagram is currently a wide open playground that the majority of businesses just aren't capitalizing on....But you have the opportunity to be different.

P.S. Instagram have recently updated a LOT of their platform, therefore, it's more important than ever to get the up to date information you and your business need to crush Instagram marketing like never before

Here's a preview of what's inside...

  • Exactly How to Monetize Your Instagram to Earn $1000's EVERY single month (This Works For BOTH Businesses & Personal Brands)
  • How to Optimize Every Aspect Of Your Instagram Profile to Skyrocket it's Growth (Including 5 Simple Tricks You Need To Know For 2021)
  • 3 Simple, Yet Incredibly Effective, Ways to Ethically Profit From Your Raving Followers & Fans
  • 10 Essential Tips to Drastically Increase Your Engagement (Essential If You Want To Monetize Your Account...)
  • Why Knowing Your Exact Niche Is CRUCIAL & 3 Successful Example Accounts In Very Targeted Niches
  • The Secrets To Leveraging The Instagram Algorithm & Features To Grow Your Brand & Business
  • 5 Tips For Unlimited Inspiration & Ideas For Creating Original & Engagement Friendly Content That Your Followers LOVE
  • How To Make $100's EVERY DAY Even if You Have ZERO Products or Services to Sell
  • The Truth On Whether You Should Hire A Social Media Manager Or Agency & 3 Pros & Cons To Both Sides
  • The Easy to Follow Step by Step Blueprint to Paid Instagram Advertising to Blow Up Your Account & Promote Your Products / Service
  • The BEST Strategy for Marketing Your New Products/ Services as Soon as They are Released
  • How This 1 Tip Could MASSIVELY Increase Trust & Engagement Between You and Your Followers

And that barely even begins to scratch the surface

Even if you've never even heard of Instagram marketing before, even if you've never opened your own Instagram account & even if you've never heard of 'Influencers' or 'Personal Brands' this book outlines exactly how you can utilize the untapped market of Instagram to rapidly grow your businesses (or Personal Brand) in 2021.

So, If You Want The Practical Blueprint To All But Guaranteed Instagram Success In 2021, Then Scroll Up And Buy This Book Today.


Youthnation: Building Remarkable Brands in a Youth-Driven Culture

Автор: Britton Matthew
Название: Youthnation: Building Remarkable Brands in a Youth-Driven Culture
ISBN: 1118981146 ISBN-13(EAN): 9781118981146
Издательство: Wiley
Рейтинг:
Цена: 20050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Youth is no longer an age it`s a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy.

Asian Brand Strategy

Автор: Roll Martin
Название: Asian Brand Strategy
ISBN: 1137359161 ISBN-13(EAN): 9781137359162
Издательство: Springer
Рейтинг:
Цена: 37260.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

Brand psychology

Автор: Busche, Laura
Название: Brand psychology
ISBN: 1032373725 ISBN-13(EAN): 9781032373720
Издательство: Taylor&Francis
Рейтинг:
Цена: 37760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.Backed by research from various fields of psychology, the book presents practical insights for developing memorable brands through its interdisciplinary character, and emphasis on digital channels. Throughout the book, readers will learn to apply concepts from brand psychology, social learning and persuasion, identity design, and sensory branding to attract and retain their ideal customers. Each chapter presents insights from academic consumer behavior studies, real-life cases from inspiring brands, and unique visual learning tools including infographics, worksheets, and timelines. Ultimately, it serves as a tool to bridge the gap between scientists and entrepreneurs, offering clear, research-backed ideas to drive brand growth and reach human beings in a meaningful way during a time of independent brands and global connectivity. This transformative book shows readers how to:Develop memorable brands that resonate with their target audienceCreate powerful brand stories, archetypes, and strategies for growthNavigate brand management with mindful communication and active shaping of associationsContaining cutting-edge brand-building tools, this book is a must-read for students and practitioners in brand management, marketing, design management, graphic design, business, advertising, and related spaces that aim to craft an identity that turns heads and hearts.

Brand Equity & Advertising

Название: Brand Equity & Advertising
ISBN: 1138150525 ISBN-13(EAN): 9781138150522
Издательство: Taylor&Francis
Рейтинг:
Цена: 178640.00 T
Наличие на складе: Нет в наличии.

Auto Brand

Автор: Parment Anders
Название: Auto Brand
ISBN: 0749469293 ISBN-13(EAN): 9780749469290
Издательство: Неизвестно
Рейтинг:
Цена: 50790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.

Auto Brand: Building Successful Car Brands for the Future

Автор: Parment Anders
Название: Auto Brand: Building Successful Car Brands for the Future
ISBN: 0749476427 ISBN-13(EAN): 9780749476427
Издательство: Неизвестно
Цена: 174570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.

Perspectives on Purpose

Название: Perspectives on Purpose
ISBN: 0815387245 ISBN-13(EAN): 9780815387244
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing `purpose`. We`ll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry`s, amongst others.

Perspectives on Purpose

Название: Perspectives on Purpose
ISBN: 036711237X ISBN-13(EAN): 9780367112370
Издательство: Taylor&Francis
Рейтинг:
Цена: 32650.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing `purpose`. We`ll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry`s, amongst others.


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