International Marketing (RLE International Business), Majaro, Simon

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
Рейтинг:
Цена: 67730.00 T
Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Pullen Hilary
Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet
ISBN: 1446304892 ISBN-13(EAN): 9781446304891
Издательство: David & Charles
Рейтинг:
Цена: 15830.00 T
Наличие на складе: Есть
Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.

Автор: Sexton, Donald
Название: Trump university marketing 101
ISBN: 0470453079 ISBN-13(EAN): 9780470453070
Издательство: Wiley
Рейтинг:
Цена: 17940.00 T
Наличие на складе: Поставка под заказ.
Описание: Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton.

Автор: Gilligan, Colin
Название: International Marketing (RLE International Business)
ISBN: 0415641136 ISBN-13(EAN): 9780415641135
Издательство: Taylor&Francis
Рейтинг:
Цена: 153120.00 T
Наличие на складе: Нет в наличии.

Автор: Turnbull, Peter W
Название: Strategies for International Industrial Marketing (RLE International Business)
ISBN: 0415658128 ISBN-13(EAN): 9780415658126
Издательство: Taylor&Francis
Рейтинг:
Цена: 153120.00 T
Наличие на складе: Нет в наличии.

Автор: Turnbull, Peter W
Название: Strategies for International Industrial Marketing (RLE International Business)
ISBN: 0415752167 ISBN-13(EAN): 9780415752169
Издательство: Taylor&Francis
Рейтинг:
Цена: 46950.00 T
Наличие на складе: Нет в наличии.

Автор: Sewell, J. L.
Название: Marketing and Marketing Assessment (RLE Marketing)
ISBN: 1138788465 ISBN-13(EAN): 9781138788466
Издательство: Taylor&Francis
Рейтинг:
Цена: 117390.00 T
Наличие на складе: Нет в наличии.

Автор: O`Shaughnessy, John
Название: Competitive Marketing (RLE Marketing)
ISBN: 113879287X ISBN-13(EAN): 9781138792876
Издательство: Taylor&Francis
Рейтинг:
Цена: 296030.00 T
Наличие на складе: Нет в наличии.

Автор: Fox
Название: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated
ISBN: 1118231937 ISBN-13(EAN): 9781118231937
Издательство: Wiley
Рейтинг:
Цена: 16890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.

Автор: Philip Kotler
Название: Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
ISBN: 0471268674 ISBN-13(EAN): 9780471268673
Издательство: Wiley
Рейтинг:
Цена: 28500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler`s distinguished forty-year career in the business.

Автор: Giordan
Название: Consumer Education (RLE Consumer Behaviour)
ISBN: 1138839140 ISBN-13(EAN): 9781138839144
Издательство: Taylor&Francis
Рейтинг:
Цена: 112290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some of the subjects discussed in the book in class. Although based on the UK experience, it contains many references to global consumerism.