Strategies for International Industrial Marketing (RLE International Business), Turnbull, Peter W
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Нет в наличии. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Adriana Turpin, Susan Bracken Название: Art Markets, Agents and Collectors: Collecting Strategies in Europe and the United States, 1550-1950 ISBN: 1501348876 ISBN-13(EAN): 9781501348877 Издательство: Bloomsbury Academic Рейтинг: Цена: 137280.00 T Наличие на складе: Поставка под заказ. Описание: Art Markets, Agents and Collectors brings together a wide variety of case studies, based on letters and detailed archival research, which nuance the history of the art market and the role of the collector within it. Using diaries, account books and other archival sources, the contributions to this volume show how agents set up networks and acquired works of art, often developing the taste and knowledge of the collectors for whom they were working. They are therefore seen as important actors in the market, having a specific role that separates them from auctioneers, dealers, museum curators or amateurs, while at the same time acknowledging and analyzing the dual positions that many held. Each chronological period is introduced by a contextual essay, written by a leading expert in the field, which sets out the art market in the period concerned and the ways in which agents functioned. This book is an invaluable tool for those needing a broader introduction to the intricate workings of the art market.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Viardot, Eric Название: Successful marketing strategies for high-tech firms ISBN: 1580537006 ISBN-13(EAN): 9781580537001 Издательство: Artech House Рейтинг: Цена: 104720.00 T Наличие на складе: Нет в наличии. Описание: This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.
Название: Managing and marketing tourist destinations ISBN: 0415991714 ISBN-13(EAN): 9780415991711 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Автор: P.M. Rao, Joseph A. Klein Название: Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues ISBN: 0765617986 ISBN-13(EAN): 9780765617989 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Автор: P.M. Rao, Joseph A. Klein Название: Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues ISBN: 0765617978 ISBN-13(EAN): 9780765617972 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Невозможна поставка. Описание: This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Автор: St P Slatter Название: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) ISBN: 1138793523 ISBN-13(EAN): 9781138793521 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.
Автор: St P. Slatter Stuart Название: Competition and Marketing Strategies in the Pharmaceutical Industry (Rle Marketing) ISBN: 1138971367 ISBN-13(EAN): 9781138971363 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.
Автор: Ballance Название: International Industry and Business ISBN: 1138637785 ISBN-13(EAN): 9781138637788 Издательство: Taylor&Francis Рейтинг: Цена: 96970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explains how international, domestic, economic and political factors interrelated to shape the world of modern industry in the thirty years before it was originally published in 1987.
Автор: Pope, Kenneth S. Название: Five steps to strengthen ethics in organizations and individuals ISBN: 1138724769 ISBN-13(EAN): 9781138724761 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book draws on research and history to present effective tools to strengthen organizational ethics, highlighting lessons from missteps by major organizations.
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