Strategies for International Industrial Marketing (RLE International Business), Turnbull, Peter W

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
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Цена: 67730.00 T
Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Автор: Adriana Turpin, Susan Bracken
Название: Art Markets, Agents and Collectors: Collecting Strategies in Europe and the United States, 1550-1950
ISBN: 1501348876 ISBN-13(EAN): 9781501348877
Издательство: Bloomsbury Academic
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Цена: 137280.00 T
Наличие на складе: Поставка под заказ.
Описание: Art Markets, Agents and Collectors brings together a wide variety of case studies, based on letters and detailed archival research, which nuance the history of the art market and the role of the collector within it. Using diaries, account books and other archival sources, the contributions to this volume show how agents set up networks and acquired works of art, often developing the taste and knowledge of the collectors for whom they were working. They are therefore seen as important actors in the market, having a specific role that separates them from auctioneers, dealers, museum curators or amateurs, while at the same time acknowledging and analyzing the dual positions that many held. Each chronological period is introduced by a contextual essay, written by a leading expert in the field, which sets out the art market in the period concerned and the ways in which agents functioned. This book is an invaluable tool for those needing a broader introduction to the intricate workings of the art market.

Автор: St P. Slatter Stuart
Название: Competition and Marketing Strategies in the Pharmaceutical Industry (Rle Marketing)
ISBN: 1138971367 ISBN-13(EAN): 9781138971363
Издательство: Taylor&Francis
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Цена: 48990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Автор: Ballance
Название: International Industry and Business
ISBN: 1138637785 ISBN-13(EAN): 9781138637788
Издательство: Taylor&Francis
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Цена: 96970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explains how international, domestic, economic and political factors interrelated to shape the world of modern industry in the thirty years before it was originally published in 1987.

Автор: Elia Ciccotelli, Benigno Calo
Название: Spatial Planning: Strategies, Developments & Management
ISBN: 1614708940 ISBN-13(EAN): 9781614708940
Издательство: Nova Science
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Цена: 149940.00 T
Наличие на складе: Невозможна поставка.
Описание: `We`ll give a free dinner to the person who tells the best story. Now, put up your hands if you agree.` The pilgrims all held up their hands. A group of pilgrims are travelling together for five days from London to Canterbury. On the way, each pilgrim has to tell a story to keep the others amused. Some stories are happy, and some are sad. But they all have a message, and we can learn from them.

Автор: Cronin
Название: Smart Products, Smarter Services
ISBN: 0521147506 ISBN-13(EAN): 9780521147507
Издательство: Cambridge Academ
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Цена: 43290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: We are surrounded by products that have minds of their own. These `smart products` are fundamentally changing both the competitive landscape for business and the daily lives of consumers. This book helps managers to understand the importance of creating a scalable product platform and an ecosystem strategy for smart products.

Автор: Oswald, Laura
Название: Marketing semiotics
ISBN: 019956650X ISBN-13(EAN): 9780199566501
Издательство: Oxford Academ
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Цена: 54910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Автор: Brandon Cullerne, Michael Laston
Название: Advanced Manufacturing in America: Opportunities & Strategies
ISBN: 1622579321 ISBN-13(EAN): 9781622579327
Издательство: Nova Science
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Цена: 290390.00 T
Наличие на складе: Невозможна поставка.
Описание: Outcome Assessment in Residential Treatment helps health care providers demonstrate that their planned treatment is necessary and active rather than simply custodial. A practitioner`s guide to conducting treatment outcome assessment projects, this innovative book presents readers with historical perspectives, current issues, and practical suggestions for implementing an outcome assessment project.

Автор: David Jarach
Название: Airport Marketing : Strategies to Cope with the New Millennium Environment
ISBN: 075464085X ISBN-13(EAN): 9780754640851
Издательство: Taylor&Francis
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Цена: 132710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the management vision of airport marketing in the post-September 11th environment, presenting an analysis of airport management practices for both aviation and non-aviation-related activities. This book is useful to airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry.

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
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Цена: 33390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Автор: Viardot, Eric
Название: Successful marketing strategies for high-tech firms
ISBN: 1580537006 ISBN-13(EAN): 9781580537001
Издательство: Artech House
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Цена: 104720.00 T
Наличие на складе: Нет в наличии.
Описание: This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.

Автор: St P Slatter
Название: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
ISBN: 1138793523 ISBN-13(EAN): 9781138793521
Издательство: Taylor&Francis
Рейтинг:
Цена: 117390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.