Marketing and Marketing Assessment (RLE Marketing), Sewell, J. L.

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Chernev Alexander
Название: Strategic Marketing Management - Theory and Practice
ISBN: 1936572583 ISBN-13(EAN): 9781936572588
Издательство: Неизвестно
Рейтинг:
Цена: 110350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

Автор: Julie Bromley, Terri Ann Leidich
Название: Book Marketing for Authors: Get ready, Get set, Succeed!
ISBN: 1608082458 ISBN-13(EAN): 9781608082452
Издательство: Неизвестно
Рейтинг:
Цена: 11910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The biggest challenge for authors is transitioning from being a writer to being an author, which are two totally different occupations. Many authors have the mindset that once they are published, their publisher handles all marketing and the sales come in like magic. In todays world, that is not reality, no matter how you are published. Written by publisher and author Terri Ann Leidich and author marketing coach and support Julie Bromley, this book simplifies marketing by taking the approach of Get Ready, Get Set, Succeed.

Автор: Pullen Hilary
Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet
ISBN: 1446304892 ISBN-13(EAN): 9781446304891
Издательство: David & Charles
Рейтинг:
Цена: 15830.00 T
Наличие на складе: Есть
Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.

Автор: Alastair Morrison, Ulrike Gretzel
Название: Tourism Marketing: In the Age of the Consumer
ISBN: 0415726360 ISBN-13(EAN): 9780415726368
Издательство: Taylor&Francis
Рейтинг:
Цена: 47970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.

Автор: Sexton, Donald
Название: Trump university marketing 101
ISBN: 0470453079 ISBN-13(EAN): 9780470453070
Издательство: Wiley
Рейтинг:
Цена: 17940.00 T
Наличие на складе: Поставка под заказ.
Описание: Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton.

Автор: Philip Kotler
Название: Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
ISBN: 0471268674 ISBN-13(EAN): 9780471268673
Издательство: Wiley
Рейтинг:
Цена: 28500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler`s distinguished forty-year career in the business.

Автор: Tickner, Dr. David
Название: Water footprint assessment
ISBN: 1910174564 ISBN-13(EAN): 9781910174562
Издательство: Taylor&Francis
Рейтинг:
Цена: 34700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As business risks associated with water intensify - for example risks to operations, supply chains and reputation - many corporate sustainability professionals are seeking practical tools to help them understand and assess these risks.

Water Footprint Assessment tools developed primarily by the research sector are gaining attention in this context. However, there is debate among experts and non-experts about the merits of this approach.

Water Footprint Assessment: A Business Guide is a concise and comprehensive digest of emerging concepts, tools and arguments around water footprint approaches.

Specifically aimed at business audiences, this definitive short guide to the issues distills the latest in scientific and policy literature, helps sustainability leaders understand what they can, and can't do with water footprint tools, includes practical experience and case studies and outlines the pros and cons of using Water Footprint Assessment and similar approaches.

Автор: Mootee Idris
Название: 60-Minute Brand Strategist
ISBN: 1118625161 ISBN-13(EAN): 9781118625163
Издательство: Wiley
Рейтинг:
Цена: 26390.00 T
Наличие на складе: Поставка под заказ.
Описание: Showing you how to engage today`s increasingly cynical consumers on a deeper emotional level to build real equity and leadership, this book demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends.

Автор: Morrison Terri
Название: Kiss, Bow, or Shake Hands, Sales and Marketing: The Essentia
ISBN: 0071714049 ISBN-13(EAN): 9780071714044
Издательство: McGraw-Hill
Рейтинг:
Цена: 26300.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The premier guide for marketing and selling internationally--from the author of Kiss, Bow, or Shake Hands, the bestselling book on global business practices

Автор: Cooke, Chantal
Название: Authority guide to marketing your business book
ISBN: 1909116610 ISBN-13(EAN): 9781909116610
Издательство: Неизвестно
Рейтинг:
Цена: 11950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book you will find 52 tips explaining what you should do, when you should do it and some help getting you there. Some great tips are: use social media to promote your book; share your book and always have it on hand; get those reviews!

Автор: Sewell J. L.
Название: Marketing and Marketing Assessment (Rle Marketing)
ISBN: 1138980439 ISBN-13(EAN): 9781138980433
Издательство: Taylor&Francis
Рейтинг:
Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.