Автор: Holm, Nicholas (massey University, New Zealand) Название: Advertising and consumer society ISBN: 1032181362 ISBN-13(EAN): 9781032181363 Издательство: Taylor&Francis Рейтинг: Цена: 33670.00 T Наличие на складе: Нет в наличии. Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.
Автор: Reynolds, Thomas J. Название: Understanding Consumer Decision Making ISBN: 080581731X ISBN-13(EAN): 9780805817317 Издательство: Taylor&Francis Рейтинг: Цена: 81650.00 T Наличие на складе: Нет в наличии.
Автор: Krugman, Edward P. Название: Consumer Behavior and Advertising Involvement ISBN: 0805857885 ISBN-13(EAN): 9780805857887 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Spring, Joel Название: Educating the Consumer-citizen ISBN: 0805842748 ISBN-13(EAN): 9780805842746 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Cronin, Anne M. Название: Advertising and Consumer Citizenship ISBN: 0415223237 ISBN-13(EAN): 9780415223232 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Epica Book 32: Creative Communications ISBN: 1350065781 ISBN-13(EAN): 9781350065789 Издательство: Bloomsbury Academic Рейтинг: Цена: 73920.00 T Наличие на складе: Невозможна поставка. Описание:
Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.
As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.
Автор: Scott Linda M., Batra Rajeev Название: Persuasive Imagery: A Consumer Response Perspective ISBN: 1138861308 ISBN-13(EAN): 9781138861305 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.
Название: Green Advertising and the Reluctant Consumer ISBN: 1138016543 ISBN-13(EAN): 9781138016545 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
Автор: Yang Kenneth C. C. Название: Multi-Platform Advertising Strategies in the Global Marketplace ISBN: 1522531149 ISBN-13(EAN): 9781522531142 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 199590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Автор: Mullin Название: Promotional Marketing ISBN: 1138567485 ISBN-13(EAN): 9781138567481 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In today`s connected world, promotion is fundamental to everything we do to drive business
Автор: Anup Krishnamurthy, S Ramesh Kumar Название: Advertising, Brands and Consumer Behaviour: The Indian Context ISBN: 935388392X ISBN-13(EAN): 9789353883928 Издательство: Sage Publications Рейтинг: Цена: 31680.00 T Наличие на складе: Поставка под заказ. Описание:
The book Advertising, Brands and Consumer Behaviour through the exploration of 79 well-known Indian brands, explains how consumer behaviour is applied in conjunction with advertising management and brands. The Indian examples from varied product categories will enable students to identify with the conceptual linkages that occur across branding, advertising and consumer behaviour. The USP of the book is that it adds value and practical insights to the fundamentals dealt with in the various textbooks on the subject. Besides being a reference book for students of post graduate programmes in management, the book will be useful for professionals in the domain of marketing. The exercises presented in the book will enable students to readily connect with the Indian environment. Further, there are references to research readings that will help readers to probe deeper into the linkages across the three subjects.
Key Features:
· Focuses on building conceptual perspectives that trigger critical thinking in a given context
· Provides real-life examples of brands (creating theory–practice linkages)
· Covers several well-known Indian brands across product categories
· Includes online resources explaining the use of the book for instructors of consumer behaviour courses and relatedsubjects.
Автор: Hovland, Roxanne Название: Readings in Advertising, Society, and Consumer Culture ISBN: 0765615452 ISBN-13(EAN): 9780765615459 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Нет в наличии.
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