Автор: Gronroos, Christian Название: Service management and marketing ISBN: 0470028629 ISBN-13(EAN): 9780470028629 Издательство: Wiley Рейтинг: Цена: 47510.00 T Наличие на складе: Невозможна поставка. Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.
Автор: Torres, Edwin N. (rochester Institute Of Technology, Usa) Zhang, Tingting (university Of Central Florida, Usa) Название: Customer service marketing ISBN: 0367208938 ISBN-13(EAN): 9780367208936 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be particularly useful for students in hospitality guest services and services marketing.
Автор: Robert W. Palmatier; V. Kumar; Colleen M. Harmelin Название: Customer Engagement Marketing ISBN: 3319619845 ISBN-13(EAN): 9783319619842 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Автор: Brian Church, Phillip Duncan Название: Insperience ISBN: 0999664603 ISBN-13(EAN): 9780999664605 Издательство: Gazelle Book Services Рейтинг: Цена: 21430.00 T Наличие на складе: Невозможна поставка. Описание: Insperience. Customer experience is wholly dependent upon it.Revenue charts mirror its rise and fall.It is the key factor to minimizing employee turnover and associated costs. Insperience is an internal movement to create a positive atmosphere that manifests through employee loyalty, happiness, and productivity. Before there can be an exceptional, repeatable Customer Experience there must be an exceptional, consistent Insperience. Beyond traditional employee engagement, Insperience is a fundamental principle. You cant pour out onto your clients what you havent first poured into your team.
Автор: Ana Maria Soares, Maher Georges Elmashhara Название: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior ISBN: 1799822206 ISBN-13(EAN): 9781799822202 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 193110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience.
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Автор: Samala Nagaraj Название: Insights, Innovation, and Analytics for Optimal Customer Engagement ISBN: 1799839192 ISBN-13(EAN): 9781799839194 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 206970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services.
Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Автор: Kosaka & Shirahada Название: Progressive Trends In Knowledge And System-Based Science For Service Innovation ISBN: 1466646632 ISBN-13(EAN): 9781466646636 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Scientific investigation in the service industry has produced a major effect on productivity and quality in order to lead to new services. With ever-evolving internet technologies and information environments, system science and knowledge science seem to be an effective tool for service innovation in the 21st centuryProgressive Trends in Knowledge and System-Based Science for Service Innovation illustrates new approaches to service innovation and new methodologies from the knowledge science and system science perspectives. Practitioners and researchers interested in knowing more about practical theories and successful examples in service science will find this book to be a vital asset to their studies.
Автор: Geoff Ramm Название: Celebrity Service Superstars: Memorable experiences that will light up your business and excite your customers ISBN: 1912300370 ISBN-13(EAN): 9781912300372 Издательство: Gazelle Book Services Рейтинг: Цена: 21430.00 T Наличие на складе: Поставка под заказ. Описание: Geoff Ramm has a passion for incredible customer service.
In this book, hes hand-picked THE most original, unique and quirky examples of creative customer experiences that are guaranteed to inspire you and your team to outperform, outmanoeuvre and stand head and shoulders above the competition.
This is the book that your competitors wish they had, its your ticket to service superstardom and its going to reveal to you:
The gap in your service that you never knew existed.
Smart techniques to help you generate clever experiences of your own.
Simple, cost-effective ideas and touches that will mean the world to your customers.
Fun, fresh and exciting new perspectives that will inject your entire team with enthusiasm.
Fantastic ideas and inspiring stories that will get you spectacular results.
Why not join Geoff on this highly enjoyable, eye-opening and rewarding customer service journey around the world? He-ll introduce you to some of the amazing people hes met who have discovered extraordinary ways to deliver world-class experiences, and he-ll show you how you can use their strategies to make your own brand unforgettable, your business unmissable and your customers coming back for more.
So, are you ready to become a true Celebrity Service Superstar?Great! Its time to get started on getting people talking-¦about you!
-Entertaining and thought-provoking! Geoff Ramms knowledge and insight will reshape the way you think about customer service- - Heather McNamee, Area General Manager, Frasers Hospitality UK
Автор: Goyal Название: Innovations In Services Marketing And Management ISBN: 1466646713 ISBN-13(EAN): 9781466646711 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses.Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
Автор: Hans-Ruediger Kaufmann Название: Customer-Centric Marketing Strategies: Tools for Building Organizational Performance ISBN: 1466625244 ISBN-13(EAN): 9781466625242 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.
Автор: Ree C. Ho Название: Strategies and Tools for Managing Connected Consumers ISBN: 1522596984 ISBN-13(EAN): 9781522596981 Издательство: Mare Nostrum (Eurospan) Цена: 205130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz