Key Debates in the Translation of Advertising Material, Adab, Beverly

Название: Feminist translation studies
ISBN: 1138931659 ISBN-13(EAN): 9781138931657
Издательство: Taylor&Francis
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Цена: 110760.00 T
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Feminist Translation Studies: Local and Transnational Perspectives situates feminist translation as political activism. Chapters highlight the multiple agendas and visions of feminist translation and the different political voices and cultural heritages through which it speaks across times and places, addressing the question of how both literary and nonliterary discourses migrate and contribute to local and transnational processes of feminist knowledge building and political activism. This collection does not pursue a narrow, fixed definition of feminism that is based solely on (Eurocentric or West-centric) gender politics-rather, Feminist Translation Studies: Local and Transnational Perspectives seeks to expand our understanding of feminist action not only to include feminist translation as resistance against multiple forms of domination, but also to rethink feminist translation through feminist theories and practices developed in different geohistorical and disciplinary contexts. In so doing, the collection expands the geopolitical, sociocultural and historical scope of the field from different disciplinary perspectives, pointing towards a more transnational, interdisciplinary and overtly political conceptualization of translation studies.

Автор: David Ogilvy
Название: Ogilvy on Advertising
ISBN: 1853756156 ISBN-13(EAN): 9781853756153
Издательство: Carlton Books
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Цена: 15830.00 T
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Описание: Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.

Автор: Young, James Webb
Название: Technique for producing ideas
ISBN: 0071410945 ISBN-13(EAN): 9780071410946
Издательство: McGraw-Hill
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Цена: 9140.00 T
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Описание: Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.

Автор: Ries, Al Trout, Jack
Название: Positioning
ISBN: 0071373586 ISBN-13(EAN): 9780071373586
Издательство: McGraw-Hill
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Цена: 18290.00 T
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Описание: Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer`s mind-one that reflects a company`s own strengths and weaknesses as well as those of its competitors.

Автор: Warton, Wind Jerry
Название: Beyond Advertising: Reaching Customers Through Every Touchpoint
ISBN: 1119074223 ISBN-13(EAN): 9781119074229
Издательство: Wiley
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Цена: 24280.00 T
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Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.

Автор: Zaytsev
Название: A Guide to English–Russian and Russian–English Non-literary Translation
ISBN: 9811008426 ISBN-13(EAN): 9789811008429
Издательство: Springer
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Цена: 53290.00 T
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Описание: Lying at the intersection of translatology, cognitive science and linguistics, this brief provides a comprehensive framework for studying, investigating and teaching English-Russian/Russian-English non-literary translation. It provides a holistic perspective on the process of non-literary translation, illustrating each of its steps with carefully analyzed real-life examples. Readers will learn how to choose and process multidimensional attention units in original texts by activating different types of knowledge, as well as how to effectively devise target-language matches for them using various translation techniques. It is rounded out with handy and feasible recommendations on the structure and content of an undergraduate course in translation. The abundance of examples makes it suitable not only for use in the classroom, but also for independent study.

Автор: Robinson, Douglas (hong Kong Baptist University)
Название: Becoming a translator
ISBN: 0367227320 ISBN-13(EAN): 9780367227326
Издательство: Taylor&Francis
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Цена: 39800.00 T
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Описание: Fusing theory with advice and information about the practicalities of translating, Becoming a Translator is the essential resource for novice and practicing translators. This fourth edition remains invaluable for students and teachers of Translation Studies, as well as those working in the field of translation.

Автор: Wang, Jihong
Название: Exploring Factors in Signed-Spoken Simultaneous Interpreting
ISBN: 0367416999 ISBN-13(EAN): 9780367416997
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: This book examines conference-level simultaneous interpreting from a signed language into a spoken language, drawing on data from Auslan (Australian Sign Language)-to-English interpretations to explore the skills, knowledge, strategies, and cognitive abilities needed for effective interpretation in this language direction.

Название: Researching translation in the age of technology and global conflict
ISBN: 0367109964 ISBN-13(EAN): 9780367109967
Издательство: Taylor&Francis
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Цена: 35720.00 T
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Описание: This book brings together fifteen of Mona Baker`s most influential articles, carefully selected and grouped under three main topics that represent her most enduring contributions to the field of translation studies. Essential reading for translation studies scholars, researchers and advanced students.

Автор: Tobias Berger, Alejandro Esguerra
Название: World Politics in Translation: Power, Relationality and Difference in Global Cooperation
ISBN: 0367248115 ISBN-13(EAN): 9780367248116
Издательство: Taylor&Francis
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Цена: 53070.00 T
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Описание: Translation in World Politics brings together analysis from across politics, international relations, policy, area studies and development studies to explore how the concept of translation can be reconfigured to enhance our understanding of cooperation in global politics.

Название: Epica Book 32: Creative Communications
ISBN: 1350065781 ISBN-13(EAN): 9781350065789
Издательство: Bloomsbury Academic
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Цена: 73920.00 T
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Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.

As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.

Автор: Takashi Ogata
Название: Toward an Integrated Approach to Narrative Generation: Emerging Research and Opportunities
ISBN: 1522596933 ISBN-13(EAN): 9781522596936
Издательство: Mare Nostrum (Eurospan)
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Цена: 193110.00 T
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Описание: The concept of narrative has exerted a strong influence on a wide range of fields, from the humanities such as literature (and art and entertainment) to social studies, psychiatry, and psychology. The framework that allows access to narratives across a wide range of areas, from science to the humanities, has the potential to be improved as a fusion of cognitive science and artificial intelligence.

Toward an Integrated Approach to Narrative Generation: Emerging Research and Opportunities is a critical scholarly book that focuses on the significance of narratives and narrative generation in various aspects of human society. Featuring an array of topics such as philosophy, narratology, and advertising, this book is ideal for software developers, academicians, philosophy professionals, researchers, and students in the fields of cognitive studies, literary studies, and digital content design and development.