Action Research for Professional Selling, McDonnell, Peter McNiff, Jean
Автор: Bertini, Marco Название: Ends Game ISBN: 0262542773 ISBN-13(EAN): 9780262542777 Издательство: MIT Press Рейтинг: Цена: 18010.00 T Наличие на складе: Есть Описание: Social media is changing the business of representation in the Senate. If you want to know what your senator is up to, you don`t need a newspaper, just your phone. Drawing on a unique dataset of almost 200,000 senator tweets, Tweeting is Leading offers a critical analysis of senators` communication on Twitter, the individual and constituent forces that shape it, and the agendas that result.
Автор: Daniel Название: Practical Guide to Safety Leadership ISBN: 1138209295 ISBN-13(EAN): 9781138209299 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Leaders can shape an organisation through their behaviours and their vision. If an organisation lacks a clear vision or there is disengagement by the leadership team, then the results can be disastrous. In such circumstances change is needed. When change is needed, the value of safety can become a change agent. From the disciplines of leadership and safety comes the emerging topic of safety leadership. Through safety leadership, workplace challenges can be rectified and the desired behaviours reinforced.
These challenges can span from a lack of leadership engagement, poor safety performance, complacency or lack of safety ownership. Understanding how safety leadership differs from other leadership theories can give you a competitive edge which is not solely based upon financial quotas, but instead based upon the moral code of ensuring the health and well-being of your employees.
This book goes beyond mere safety slogans or anecdotal stories that relate to safety leadership. Instead an empirical and research-based approach will be shared which can help improve the overall culture of an organisation as well as the safety of employees. Tools, case studies, theories and practical applications will be shared which can help create the blueprint for organisational change that you seek. Even when things are working well, constant innovation and adoption of best practices can help companies go from good to great and leave a lasting legacy for employees and customers alike.
Detailing the mechanics of safety leadership, this book will drive the change and results you want.
Автор: Brockbank Название: The Action Learning Handbook ISBN: 1138126586 ISBN-13(EAN): 9781138126589 Издательство: Taylor&Francis Рейтинг: Цена: 122490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The burgeoning use of learning sets has generated many innovative uses for, and developments of action learning, which are detailed and explored in this practical, accessible book written for educators, trainers and developers.
Автор: Yi, Zhixian George (leadership Specialization Coor Название: Marketing services and resources in information organizations ISBN: 0081007981 ISBN-13(EAN): 9780081007983 Издательство: Elsevier Science Рейтинг: Цена: 70690.00 T Наличие на складе: Поставка под заказ. Описание:
With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author's marketing courses and his empirical studies on Australian academic librarians' perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources.
Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives.
Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman's University, and he was awarded his master's degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who's Who in America in 2010.
Examines effective marketing techniques, approaches and strategies
Studies marketing from multiple perspectives
Empirical-based, theoretical, and practical
Systematic and comprehensive
Автор: Watts, Greg Название: Professional ethics for construction and surveying ISBN: 0367354195 ISBN-13(EAN): 9780367354190 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This textbook responds to the increasing demand for practical, industry aligned, ethical practices in quantity surveying, construction management and related AEC professions. Professional Ethics for Construction and Surveying addresses how existing ethical standards can be pragmatically applied to both private and contracting practice, with case studies aligned with the ethical requirements of the main professional bodies. After an introduction to ethics, the authors present real-world situations where the minimum legal and contractual requirements necessitate the combination of professional judgement and ethical decision-making. They outline how such situations arise, then address how decisions can and should be made that are in keeping with the moral, contractual and CSR requirements, with cases covering the building lifecycle from procurement to handover. Consequently, the book brings together ethical theory, existing worldwide ethical standards and the requirements of the RICS, the CIOB and the ICES, with the authors’ experiences of examining candidates for entry into the professional bodies.The result is a professionally focused textbook aimed at vocational learners (at both undergraduate and postgraduate taught levels) and practitioners in construction, engineering, architecture and the wider built environment.
Автор: Liozu Название: Pricing and Human Capital ISBN: 1138900524 ISBN-13(EAN): 9781138900523 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the specific nature of pricing human resources and focuses on how to manage pricing teams, pricing talent, pricing career and how to organize the pricing function for success. It is dedicated to the pricing function and is aimed at helping pricing professionals manage their career within marketing, finance, sales or IT departments.
Автор: Warren, Clifton Название: Selling Services ISBN: 1032428538 ISBN-13(EAN): 9781032428536 Издательство: Taylor&Francis Рейтинг: Цена: 36740.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Warren, Clifton Название: Selling Services ISBN: 1032428562 ISBN-13(EAN): 9781032428567 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Delaney Название: Exporting ISBN: 1484221923 ISBN-13(EAN): 9781484221921 Издательство: Springer Рейтинг: Цена: 27940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: “Laurel Delaney writes in a tremendous spirit of service to entrepreneurial and small business leaders navigating the opportunities of globalization. Whether leading a fresh startup, a small business, or an entrepreneurial growth company seeking greatness, the question of whether—and how—to go global must be addressed. Delaney shows yet again her passionate dedication to serving her readers with deeply practical guidance.”—Jim Collins, author of Good to Great and co-author of Beyond EntrepreneurshipGain the knowledge you need to market, sell, and fulfill orders internationally, taking full advantage of the Internet and the opportunities it creates. This book is the bible for entrepreneurs and small business owners taking their US businesses to the next level of growth through exports. Exporting empowers readers with the can-do confidence to tackle the challenges and opportunities of exporting, leading to greater revenues, stability, and profitability for your business. With 70 percent of global buying power lying outside US borders, exporting is not just an option for ambitious entrepreneurs—it’s an absolute must for building and sustaining a successful future.Typically, exporting first appears on the radar of small businesses as unsolicited inquiries from foreign customers on the web via your email, website, blog, or Facebook page. People outside your country want your product, and they want it now. The problem is that most small business owners do not know how to service these inquiries. What's the best way to ship goods? Do I need a license? Should I sell through wholesalers in specific countries or directly to consumers? How will I get paid?Reflecting the rapid rate of change in national and global trade regulations and economic conditions, this second edition contains extensive updates and enhancements of the first edition’s data and citations; actual and prospective multilateral trade agreements, especially the TPP and TTIP; CFR, EAR, and BIS rules; interviews with trade and sector specialists; economic trends and shocks affecting export opportunities and risks in various regions and sectors; and the annotated selection of recommended exporting resource sites.Exporting: The Definitive Guide to Selling Abroad Profitably:• Lays out simple steps and tips to conduct market research, find customers, open new markets, create an export business plan, get paid, and ship goods and services efficiently and profitably• Shows you how to use the Internet and social media to mediate the exporting process and expand your international presence• Details how the US government helps exporters and how to avoid foreign regulatory pitfalls
Автор: Layfield Phd, Roy Название: Medical sales professional ISBN: 1788237625 ISBN-13(EAN): 9781788237628 Издательство: NBN International Рейтинг: Цена: 15470.00 T Наличие на складе: Нет в наличии. Описание: Medical sales is recognised over the world as a highly prestigious and professional selling role, one that includes the need of clinical expertise, territory management and strong people skills, to say the least. Our growing population and increasing demand, coupled with the attractive investment potential in the global healthcare markets, mean that medicines, equipment and consumables are increasingly being researched, developed and brought to this market. New teams are often formed for the launch of innovative 'block-buster' products and, as such, the role of a medical sales professional can offer you a sustainable, attractive and highly rewarding career path, not only in sales but in lots of equally challenging and financially rewarding positions. It's an excellent choice As with any new venture, however, research and preparation are always the key. This book is written with that in mind and will equally assist the brand-new rookie breaking into the industry for the first time, just as much as the seasoned professional looking to hone your skills and shine like a star. Packed with so much information, tips and technical know-how, this book will give you everything you need to either start your career or progress through the ranks and reap the rewards for many years to come.
Автор: Alex Dripchak Название: 100 Skills of the Successful Sales Professional: Your Guidebook to Launching & Levitating Your Sales Career ISBN: 1637420625 ISBN-13(EAN): 9781637420621 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29250.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How many times has someone said to you- oh you need to read (x) to which you provide a cordial lie of "Thanks, I'll check it out!" Now for every time that's happened to you, tally on a piece of paper. How many books do you "have to read?" My guess is you said somewhere around 25. The good thing is this book encapsulates 26 best-selling books on sales & relationship development (Many of which are on your "must read" list) and weaves their core messages into my personal viewpoints, anecdotes and recommendations. For those who say- that's ok, I like buying many books; terrific! So do I. But here's my second question to you: Of those books you've bought, how many have you read cover to cover? My guess is it's less than 70%. Why is this? Books are often long, tedious and surprisingly repetitive. Through the 215-611 word skill sections, there is no droning and rambling on here. Since we learn best in threes, how about one more reason why to read this book? How many of you are disciples of data? Lovers of lists? Whether it's an article on the 10 best vacations in 2020, the 50 colleges with the best ROI, or the 20 best pizza places in the City- chances are you're more a consumer of Buzzfeed, Thrillist, Vice than you are of personal development books. Let's fuse the style of the two. This book appeals to your innate love for list countdowns and uses the "poised pithiness" and "conscientious candidacy" we love in our daily reads to change the name of the book game. So whether you're looking to up your sales game, decide if sales is right for your career, or simply extract some negotiation, persuasion, storytelling or relationship building tips to apply to your life---come take a walk on the "wild" side…
Автор: Ziglar, Zig Название: Selling 101 ISBN: 0785264817 ISBN-13(EAN): 9780785264811 Издательство: McGraw-Hill Рейтинг: Цена: 7990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Straight from the heart of America`s master motivator, Selling 101describes the basics of how to persuade more people more effectively, more ethically, and more often.
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