National Brands and Global Markets, Young, Mark S. (Loughborough University, UK) Stanton, Neville A.
Автор: Sharp, Byron Название: How brands grow ISBN: 0195573560 ISBN-13(EAN): 9780195573565 Издательство: Oxford Academ Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Нет в наличии. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Parker Geoffrey G., Van Alstyne Marshall W., Choud Название: Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You ISBN: 0393354350 ISBN-13(EAN): 9780393354355 Издательство: Wiley Рейтинг: Цена: 15830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.
Автор: Friedman, Milton Schwartz, Anna Jacobson Название: Monetary history of the united states, 1867-1960 ISBN: 0691003548 ISBN-13(EAN): 9780691003542 Издательство: Wiley Рейтинг: Цена: 60010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents historical data and analytics to support the claim that monetary policy - steady control of the money supply - matters profoundly in the management of the nation`s economy, especially in navigating serious economic fluctuations.
Автор: Hendricks, Vincent F. Vestergaard, Mads Название: Reality lost ISBN: 3030008126 ISBN-13(EAN): 9783030008123 Издательство: Springer Рейтинг: Цена: 16290.00 T Наличие на складе: Есть Описание: This open access book looks at how a democracy can devolve into a post-factual state.The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influence – sometimes at the cost of facts. The point is to obtain exposure on the air and in print media, and to generate traffic on social media platforms. With information in abundance and attention scarce, the competition is ever fiercer with truth all too often becoming the first victim.Reality Lost: Markets of Attention, Misinformation and Manipulation is an analysis by philosophers Vincent F. Hendricks and Mads Vestergaard of the nuts and bolts of the information market, the attention economy and media eco-system which may pave way to postfactual democracy. Here misleading narratives become the basis for political opinion formation, debate, and legislation. To curb this development and the threat it poses to democratic deliberation, political self-determination and freedom, it is necessary that we first grasp the mechanisms and structural conditions that cause it.
Автор: McCormack Mark Название: What They Don`t Teach You at Harvard Business School ISBN: 1781253390 ISBN-13(EAN): 9781781253397 Издательство: Profile Рейтинг: Цена: 11120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The bestselling business classic by the sports management legend.
Автор: Parker Geoffrey, Van Alstyne Marshall W., Choudary Название: Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You ISBN: 0393249131 ISBN-13(EAN): 9780393249132 Издательство: Wiley Рейтинг: Цена: 25330.00 T Наличие на складе: Есть в Астана (Нур-Султан) Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.
Автор: Taylor Jason E. Название: Deconstructing the Monolith: The Microeconomics of the National Industrial Recovery ACT ISBN: 022660330X ISBN-13(EAN): 9780226603308 Издательство: Wiley Рейтинг: Цена: 50690.00 T Наличие на складе: Невозможна поставка. Описание: The National Industrial Recovery Act (NIRA) was enacted by Congress in June of 1933 to assist the nation's recovery during the Great Depression. Its passage ushered in a unique experiment in US economic history: under the NIRA, the federal government explicitly supported, and in some cases enforced, alliances within industries. Antitrust laws were suspended, and companies were required to agree upon industry-level "codes of fair competition" that regulated wages and hours and could implement anti-competitive provisions such as those fixing prices, establishing production quotas, and imposing restrictions on new productive capacity. The NIRA is generally viewed as a monolithic program, its dramatic and sweeping effects best measurable through a macroeconomic lens. In this pioneering book, however, Jason E. Taylor examines the act instead using microeconomic tools, probing the uneven implementation of the act's codes and the radical heterogeneity of its impact across industries and time. Deconstructing the Monolith employs a mixture of archival and empirical research to enrich our understanding of how the program affected the behavior and well-being of workers and firms during the two years NIRA existed as well as in the period immediately following its demise.
Автор: Schwartz Название: 40 Years of Experience with the National Market System (NMS) ISBN: 3030919110 ISBN-13(EAN): 9783030919115 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In 1975, the U.S. Securities Acts Amendments were enacted by Congress, which amongst other measures, officially mandated development of a National Market System (NMS). Since that time, the competitive map has been redrawn, technological changes have been huge and pervasive in scope, and the landscape is ever-changing. This book looks at the evolution of NMS and the factors that have influenced it since its development. Titled after the Baruch College Financial Markets Conference, 40 Years of Experience with the National Market System (NMS): Who Are the Winners and What Have We Learned, the book examines the following questions: What is liquidity and how is it best measured and provided? Has NMS-Induced competition delivered? What is technology’s challenge to regulators? Are fair and level playing fields a good regulatory goal? What is the buyside’s view? The Zicklin School of Business Financial Markets Series presents the insights emerging from a sequence of conferences hosted by the Zicklin School at Baruch College for industry professionals, regulators, and scholars. The transcripts from the conferences are edited for clarity, perspective and context; material and comments from subsequent interviews with the panelists and speakers are integrated for a complete thematic presentation. Each book is focused on a well delineated topic, but all deliver broader insights into the quality and efficiency of the U.S. equity markets and the dynamic forces changing them.
Автор: Tupasela Aaro Название: Populations as Brands: Marketing National Resources for Global Data Markets ISBN: 3030785777 ISBN-13(EAN): 9783030785772 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In Populations as Brands Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data.
Автор: Tupasela Название: Populations as Brands ISBN: 3030785807 ISBN-13(EAN): 9783030785802 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In Populations as Brands Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data.
From 1940 to 1970, nearly four million black migrants left the American rural South to settle in the industrial cities of the North and West. Competition in the Promised Land provides a comprehensive account of the long-lasting effects of the influx of black workers on labor markets and urban space in receiving areas.
Traditionally, the Great Black Migration has been lauded as a path to general black economic progress. Leah Boustan challenges this view, arguing instead that the migration produced winners and losers within the black community. Boustan shows that migrants themselves gained tremendously, more than doubling their earnings by moving North. But these new arrivals competed with existing black workers, limiting black-white wage convergence in Northern labor markets and slowing black economic growth. Furthermore, many white households responded to the black migration by relocating to the suburbs. White flight was motivated not only by neighborhood racial change but also by the desire on the part of white residents to avoid participating in the local public services and fiscal obligations of increasingly diverse cities. Employing historical census data and state-of-the-art econometric methods, Competition in the Promised Land revises our understanding of the Great Black Migration and its role in the transformation of American society.
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