National Brands and Global Markets, Young, Mark S. (Loughborough University, UK) Stanton, Neville A.
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Нет в наличии. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Friedman, Milton Schwartz, Anna Jacobson Название: Monetary history of the united states, 1867-1960 ISBN: 0691003548 ISBN-13(EAN): 9780691003542 Издательство: Wiley Рейтинг: Цена: 60010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents historical data and analytics to support the claim that monetary policy - steady control of the money supply - matters profoundly in the management of the nation`s economy, especially in navigating serious economic fluctuations.
Автор: Sharp, Byron Название: How brands grow ISBN: 0195573560 ISBN-13(EAN): 9780195573565 Издательство: Oxford Academ Рейтинг: Цена: 37830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Автор: Parker Geoffrey G., Van Alstyne Marshall W., Choud Название: Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You ISBN: 0393354350 ISBN-13(EAN): 9780393354355 Издательство: Wiley Рейтинг: Цена: 15830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.
Автор: Parker Geoffrey, Van Alstyne Marshall W., Choudary Название: Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You ISBN: 0393249131 ISBN-13(EAN): 9780393249132 Издательство: Wiley Рейтинг: Цена: 25330.00 T Наличие на складе: Есть в Астана (Нур-Султан) Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.
Автор: McCormack Mark Название: What They Don`t Teach You at Harvard Business School ISBN: 1781253390 ISBN-13(EAN): 9781781253397 Издательство: Profile Рейтинг: Цена: 11120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The bestselling business classic by the sports management legend.
Автор: Hendricks, Vincent F. Vestergaard, Mads Название: Reality lost ISBN: 3030008126 ISBN-13(EAN): 9783030008123 Издательство: Springer Рейтинг: Цена: 16290.00 T Наличие на складе: Есть Описание: This open access book looks at how a democracy can devolve into a post-factual state.The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influence – sometimes at the cost of facts. The point is to obtain exposure on the air and in print media, and to generate traffic on social media platforms. With information in abundance and attention scarce, the competition is ever fiercer with truth all too often becoming the first victim.Reality Lost: Markets of Attention, Misinformation and Manipulation is an analysis by philosophers Vincent F. Hendricks and Mads Vestergaard of the nuts and bolts of the information market, the attention economy and media eco-system which may pave way to postfactual democracy. Here misleading narratives become the basis for political opinion formation, debate, and legislation. To curb this development and the threat it poses to democratic deliberation, political self-determination and freedom, it is necessary that we first grasp the mechanisms and structural conditions that cause it.
Автор: Juan Carlos G?zquez-Abad; Francisco J. Mart?nez-L? Название: National Brands and Private Labels in Retailing ISBN: 3319071939 ISBN-13(EAN): 9783319071930 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;
Автор: Ugesh A. Joseph Название: The `Made in Germany` Champion Brands: Nation Branding, Innovation and World Export Leadership ISBN: 1409466469 ISBN-13(EAN): 9781409466468 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Невозможна поставка. Описание: Germany`s economic miracle is a widely-known phenomenon and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The `Made in Germany` Champion Brands, Ugesh Joseph provides an extensively researched.
Автор: Gauthier Название: Religion in Consumer Society ISBN: 1138247723 ISBN-13(EAN): 9781138247727 Издательство: Taylor&Francis Рейтинг: Цена: 54090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presenting an overview of an emerging field in the study of contemporary religion, this book, together with a complementary volume Religion in the Neoliberal Age, explores issues of religion, neoliberalism and consumer society. Claiming that we have entered a new phase that implies more than the recasting of state-religion relations, the authors examine how religious changes are historically anchored in modernity but affected by the commoditization, mediatization, neoliberalization and globalization of society and social life. Religion in Consumer Society explores religion as both shaped by consumer culture and as shaping consumer culture. Following an introduction which critically analyses studies on consumer culture and integrates scholarship in the sociology of religion, this book explores the following topics: how consumerism and electronic media have shaped globalized culture, and how this is affecting religion; the dynamics and characteristics of often overlooked middle-class religion, and how these relate to globalization and differences between 'developed' and 'emerging' countries; emerging trends, and how we understand phenomena as different as mega churches and holistic spiritualistic journeys, and how the pressures of consumer culture act on religious traditions, indigenous and exogenous; the politics of religious phenomena in the Age of Neoliberalism; and the hybrid areas emerging from these reconfigurations of religion and the market. Outlining changes in both the political-institutional and cultural spheres, the contributors offer an international overview of developments in different countries and state of the art representation of religion in the new global political economy.
"Everything you need to know to take your brand global. And going global is not an option today. That's where your future market is going to be." --Al Ries, author of Positioning and The 22 Immutable Laws of Branding
"Filled with vivid, relevant case studies, Luis shows that brand success in tough global markets comes from having deep market knowledge, being lean and agile, creating real, meaningful differentiation, and executing creatively using tools that work. I was impressed by the ideas and guidance from this book and you will be as well." --David Aaker, vice chair of Prophet and author of Strategic Market Management
"Luis shows what it takes to win in an increasingly multipolar world. Spiced with great examples, he brings to life the simple wisdom of what it takes to be locally relevant and globally efficient in building brands." --Paul Polman, CEO of Unilever
"A must-read for every manager of global brands." --Gerard J. Tellis, Neely Chair, American Enterprise, and Director of the Center for Global Innovation, USC Marshall School of Business
There's no denying it. Business has become global, yet few people we meet in our everyday lives have any actual international experience to share. Markets are increasingly messy and rapidly evolving. Leaders know that they need to adapt, but they are usually too busy--and they're unsure about what exactly to change.
Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to "recon" and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable.
Автор: Romaniuk, Jenni (research Professor And Associate Director, Research Professor And Associate Director, Ehrenberg Bass Institute) Sharp, Bryon (directo Название: How brands grow 2 revised edition ISBN: 0190330023 ISBN-13(EAN): 9780190330026 Издательство: Oxford Academ Рейтинг: Цена: 30610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, `Getting Down to Business-to-Business Markets`.
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