How brands grow 2 revised edition, Romaniuk, Jenni (research Professor And Associate Director, Research Professor And Associate Director, Ehrenberg Bass Institute) Sharp, Bryon (directo
Автор: Sharp, Byron Название: How brands grow ISBN: 0195573560 ISBN-13(EAN): 9780195573565 Издательство: Oxford Academ Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Автор: Mark Margaret, Pearson Carol S., Mark Margaret Название: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes ISBN: 0071364153 ISBN-13(EAN): 9780071364157 Издательство: McGraw-Hill Рейтинг: Цена: 28500.00 T Наличие на складе: Есть Описание: Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Автор: Wertime Kent Название: Building brands and believers ISBN: 0470820675 ISBN-13(EAN): 9780470820674 Издательство: Wiley Рейтинг: Цена: 20330.00 T Наличие на складе: Есть Описание: Argues that while products are becoming more alike, brands can avoid commoditization by drawing on the rich language of archetypes to tap into more unconscious and emotional levels that influence consumer perception and preference. This book offers insights into the ways in which companies connect with consumers.
Автор: Fox Название: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated ISBN: 1118231937 ISBN-13(EAN): 9781118231937 Издательство: Wiley Рейтинг: Цена: 16890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.
MOST ORGANIZATIONS have well-written, well-intentioned culture and values statements. They review them at big meetings and plaster them on the walls in the building. Designed to inform how the brand and the people behave, they're intended to have a positive impact on people, process and profits.
The problem: A staggering majority of them are bullsh t. But there is a way to reimagine your values, your culture and your brand in a way that inspires tremendous loyalty, builds community and delivers profits. Entrepreneur and award-winning sales leader Devin Halliday can show you how.
The Belonging Factor is a system based on five shared characteristics of the greatest brands and most successful leaders.
It is designed for CEOs, executives, senior leaders and anyone interested in building an authentic, inspired, diverse culture, centered in a deep sense of belonging.
In this book, Devin Halliday shares stories of brands and leaders who are getting it done, and those that aren't. The simple tools and practical application make the Belonging Factor a must-have resource, no matter your title or position. Whether you're running your own company, coaching a team or just have a passion for success because of people, not on the backs of them, the Belonging Factor is the book you need to inspire people, improve process and deliver profits.
MOST ORGANIZATIONS have well-written, well-intentioned culture and values statements. They review them at big meetings and plaster them on the walls in the building. Designed to inform how the brand and the people behave, they're intended to have a positive impact on people, process and profits.
The problem: A staggering majority of them are bullsh t. But there is a way to reimagine your values, your culture and your brand in a way that inspires tremendous loyalty, builds community and delivers profits. Entrepreneur and award-winning sales leader Devin Halliday can show you how.
The Belonging Factor is a system based on five shared characteristics of the greatest brands and most successful leaders.
It is designed for CEOs, executives, senior leaders and anyone interested in building an authentic, inspired, diverse culture, centered in a deep sense of belonging.
In this book, Devin Halliday shares stories of brands and leaders who are getting it done, and those that aren't. The simple tools and practical application make the Belonging Factor a must-have resource, no matter your title or position. Whether you're running your own company, coaching a team or just have a passion for success because of people, not on the backs of them, the Belonging Factor is the book you need to inspire people, improve process and deliver profits.
Автор: Kapferer Jean-Noel Название: Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare ISBN: 074947436X ISBN-13(EAN): 9780749474362 Издательство: Неизвестно Рейтинг: Цена: 49270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
Автор: Mats Lindgren; H. Bandhold Название: Scenario Planning - Revised and Updated ISBN: 1349367826 ISBN-13(EAN): 9781349367825 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
Many LinkedIn books focus solely on creating a killer profile. But LinkedIn is not a spectator event. You can't just show up and wait for people to come to you.
LinkedIn is a professional networking community, and opportunities abound to make real money and advance your career. In addition to helping you create a magnetic, professional profile, this book will show you how to develop a comprehensive strategy for achieving your business and career goals.
Over 100,000 professionals have already used Breitbarth's LinkedIn secrets to land lucrative new customers and top-notch employees, grow their businesses and brands, and find great new jobs. And most people have only scratched the surface of LinkedIn's potential.
The Power Formula for LinkedIn Success will help you:
- Set yourself apart from the LinkedIn masses and build a powerful professional network - Attract and engage with people who need your products, services, or skills - Locate the right people for business partnerships and revenue opportunities - Discover insider information about employers, customers, and competitors - Find a great new job--many times when you're not even looking for one
LinkedIn is one of the most powerful business tools on the planet--and The Power Formula for LinkedIn Success is your perfect step-by-step guide to mastering it
Автор: Sheridan Marcus Название: They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today`s Digital Consumer, Revised & Updated ISBN: 1119610141 ISBN-13(EAN): 9781119610144 Издательство: Wiley Рейтинг: Цена: 22170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In todays digital age, the traditional sales funnelmarketing at the top, sales in the middle, customer service at the bottomis no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your companybut only if your content strategy puts your answers at the top of those search results. Its a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of todays internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesnt through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Автор: Stanley Davina, Castles Gerard Название: The So What Strategy Revised Edition ISBN: 0648402568 ISBN-13(EAN): 9780648402565 Издательство: Неизвестно Рейтинг: Цена: 23490.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
