Advertising: Planning and Implementation, Raghuvir Singh, Sangeeta Sharma

Автор: Russell Gilbert
Название: Planning Advertisements
ISBN: 1138994952 ISBN-13(EAN): 9781138994959
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner--advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

Автор: Hansen-horn, Tricia Horn, Adam E.
Название: Strategic planning for public relations
ISBN: 1433120925 ISBN-13(EAN): 9781433120923
Издательство: Peter Lang
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Цена: 172440.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.

Автор: Hansen-horn, Tricia Horn, Adam E.
Название: Strategic planning for public relations
ISBN: 1433120917 ISBN-13(EAN): 9781433120916
Издательство: Peter Lang
Рейтинг:
Цена: 43430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.

Автор: Kelley, Larry D. Jugenheimer, Donald W.
Название: Advertising account planning
ISBN: 0765640368 ISBN-13(EAN): 9780765640369
Издательство: Taylor&Francis
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Цена: 71450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Автор: Helen Katz
Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
ISBN: 1138352632 ISBN-13(EAN): 9781138352636
Издательство: Taylor&Francis
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Цена: 127600.00 T
Наличие на складе: Невозможна поставка.
Описание: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.

Автор: Helen Katz
Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
ISBN: 1138352640 ISBN-13(EAN): 9781138352643
Издательство: Taylor&Francis
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Цена: 48990.00 T
Наличие на складе: Невозможна поставка.
Описание: This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social media, automation, and the continuing digitization of media. It covers over-the-top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. This book continues to be essential reading forstudents in advertising, media planning, communication and marketing courses andprofessionals pursuing a career in media planning, buying and research. The companion website to the book includes resources for both students and instructors. Students have access to flashcards to test themselves on main concepts, a list of key media associations, and template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

Автор: Amiya Chandra
Название: O.O.H.: Out of Home: Catalyst to SMART Urbanscape
ISBN: 9386618508 ISBN-13(EAN): 9789386618504
Издательство: Mare Nostrum (Eurospan)
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Цена: 399170.00 T
Наличие на складе: Невозможна поставка.
Описание: Provides insights and an in depth understanding of "out of home" advertising (OOH), its characteristics and principles for a planned approach for development of the OOH medium. It outlines various approaches and tries to provide a direction on design principles.

Название: Epica Book 32: Creative Communications
ISBN: 1350065781 ISBN-13(EAN): 9781350065789
Издательство: Bloomsbury Academic
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Цена: 73920.00 T
Наличие на складе: Невозможна поставка.
Описание:

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.

As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.

Автор: Fletcher Winston
Название: Advertising: A Very Short Introduction
ISBN: 0199568928 ISBN-13(EAN): 9780199568925
Издательство: Oxford Academ
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Цена: 10550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Автор: Warton, Wind Jerry
Название: Beyond Advertising: Reaching Customers Through Every Touchpoint
ISBN: 1119074223 ISBN-13(EAN): 9781119074229
Издательство: Wiley
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Цена: 24280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.

Автор: Paul Feldwick
Название: The Anatomy of Humbag (How to think differently about Advertising)
ISBN: 1784621927 ISBN-13(EAN): 9781784621926
Издательство: Marston Book Services
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Цена: 23750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition`? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?

Автор: Fleming Jennifer
Название: Advertising Effect: How to Change Behaviour
ISBN: 0195593928 ISBN-13(EAN): 9780195593921
Издательство: Oxford Academ
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Цена: 28500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.