Автор: Arikan, Akin, Название: Customer experience analytics : ISBN: 1032370769 ISBN-13(EAN): 9781032370767 Издательство: Taylor&Francis Рейтинг: Цена: 30610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.
Under pressure to meet your sales, productivity or customer experience targets?
If performance isn't where you need it to be, you probably haven't provided your managers with a High-Performance Coaching system to follow to achieve your strategic goals. With one in place, they'll maximise the performance of their frontline teams and deliver the results you're seeking.
GAME ON is a business parable that will show you how to make this performance shift. The story comes from our extensive experience at increasing sales, productivity and customer experience in the contact centres and retail networks of more than 50 large organisations. Some of the things you'll learn:
How to win: the High-Performancebehaviours that create success
How to coach: the six High-Performance Coaching techniques yourmanagers need to use
When to coach: the Coaching Rhythmyour managers need to follow to maximise performance
Автор: Brennan Bridget Название: Winning Her Business: How to Transform the Customer Experience for the World`s Most Powerful Consumers ISBN: 1400210003 ISBN-13(EAN): 9781400210008 Издательство: McGraw-Hill Рейтинг: Цена: 14860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.
Автор: Daffy Chris Название: Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management ISBN: 0749498064 ISBN-13(EAN): 9780749498061 Издательство: Неизвестно Рейтинг: Цена: 147210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Develop the skills to design and implement a sustainable customer loyalty improvement programme in your organization and be rewarded with increased market share, improved sales and enhanced profitability.
CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.
Any good customer experience is driven by a combination of three critical elements:
Meeting the customer's needs
Delivering the right content to help the customer
Understanding the context of where, when, and how the customer interacts with you
This book pulls together 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume.
Автор: Cook, Sarah Название: Leading the Customer Experience ISBN: 1472447697 ISBN-13(EAN): 9781472447692 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Нет в наличии.
Автор: Pencarelli Название: The Experience Logic as a New Perspective for Marketing Management ISBN: 3319775499 ISBN-13(EAN): 9783319775494 Издательство: Springer Рейтинг: Цена: 107130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.
Автор: Batat Название: Experiential Marketing ISBN: 1138293156 ISBN-13(EAN): 9781138293151 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
Автор: Batat Название: Experiential Marketing ISBN: 1138293164 ISBN-13(EAN): 9781138293168 Издательство: Taylor&Francis Рейтинг: Цена: 50010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
Автор: Wided Batat Название: The new luxury experience : ISBN: 3030016706 ISBN-13(EAN): 9783030016708 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined.
How do consumers define luxury? Is there one luxury or several "luxuries"? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences - not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun.
Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience"This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases." -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University"Wided Batat's book offers a fresh, insightful and comprehensive analysis of the concept of the consumer's experience with luxury whatever that may be.
The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations' approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed."-- Francesca Dall'Olmo Riley, Professor of Brand Management, Kingston Business School, UK
Автор: Newman Martin, McDonald Malcolm Название: 100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multichannel World ISBN: 1398693537 ISBN-13(EAN): 9781398693531 Издательство: Неизвестно Рейтинг: Цена: 104220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.
