Consumer Behavior Change and Data Analytics in the Socio-Digital Era, Pantea Keikhosrokiani

Автор: Pantea Keikhosrokiani
Название: Consumer Behavior Change and Data Analytics in the Socio-Digital Era
ISBN: 1668441691 ISBN-13(EAN): 9781668441695
Издательство: Mare Nostrum (Eurospan)
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Цена: 177410.00 T
Наличие на складе: Нет в наличии.
Описание: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience.

Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Автор: Joana Coutinho de Sousa
Название: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
ISBN: 1522548343 ISBN-13(EAN): 9781522548348
Издательство: Mare Nostrum (Eurospan)
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Цена: 160770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.

Автор: Charan Ashok
Название: Marketing Analytics: A Practitioner`s Guide to Marketing Analytics and Research Methods
ISBN: 9814641367 ISBN-13(EAN): 9789814641364
Издательство: World Scientific Publishing
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Цена: 136230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.

Автор: Charan Ashok
Название: Marketing Analytics: A Practitioner`S Guide To Marketing Analytics And Research Methods
ISBN: 9814678570 ISBN-13(EAN): 9789814678575
Издательство: World Scientific Publishing
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Цена: 68640.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.

Автор: Samala Nagaraj
Название: Insights, Innovation, and Analytics for Optimal Customer Engagement
ISBN: 1799868648 ISBN-13(EAN): 9781799868644
Издательство: Mare Nostrum (Eurospan)
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Цена: 159850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services.

Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Автор: Samala Nagaraj
Название: Insights, Innovation, and Analytics for Optimal Customer Engagement
ISBN: 1799839192 ISBN-13(EAN): 9781799839194
Издательство: Mare Nostrum (Eurospan)
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Цена: 206970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services.

Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Автор: de Mesquita Josй Marcos Carvalho, Kostelijk Erik
Название: Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS
ISBN: 103205218X ISBN-13(EAN): 9781032052182
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.

Автор: Palmatier
Название: Relationship Marketing in the Digital Age
ISBN: 1138310026 ISBN-13(EAN): 9781138310025
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

Название: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
ISBN: 1522551875 ISBN-13(EAN): 9781522551874
Издательство: Mare Nostrum (Eurospan)
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Цена: 2102100.00 T
Наличие на складе: Невозможна поставка.
Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Автор: Suki Norazah Mohd, Suki Norbayah Mohd
Название: Leveraging Consumer Behavior and Psychology in the Digital Economy
ISBN: 179983042X ISBN-13(EAN): 9781799830429
Издательство: Mare Nostrum (Eurospan)
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Цена: 163020.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents research on topics relevant to consumer behaviour, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research in consumer behaviour and psychology in the digital economy.

Автор: Suki Norazah Mohd, Suki Norbayah Mohd
Название: Leveraging Consumer Behavior and Psychology in the Digital Economy
ISBN: 1799852717 ISBN-13(EAN): 9781799852711
Издательство: Mare Nostrum (Eurospan)
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Цена: 125400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents research on topics relevant to consumer behaviour, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research in consumer behaviour and psychology in the digital economy.

Автор: Rodrigues Maria Antуnia, Proenзa Joгo F.
Название: Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
ISBN: 1799891801 ISBN-13(EAN): 9781799891802
Издательство: Mare Nostrum (Eurospan)
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Цена: 183870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms.