Consumer Behavior Change and Data Analytics in the Socio-Digital Era, Pantea Keikhosrokiani

Автор: Pantea Keikhosrokiani
Название: Consumer Behavior Change and Data Analytics in the Socio-Digital Era
ISBN: 1668441683 ISBN-13(EAN): 9781668441688
Издательство: Mare Nostrum (Eurospan)
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Цена: 257790.00 T
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Описание: Focuses on the concepts, theories, and analytical techniques to track consumer behaviour change. The book presents multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behaviour shifts and improve decision making among businesses.

Автор: Joana Coutinho de Sousa
Название: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
ISBN: 1522548343 ISBN-13(EAN): 9781522548348
Издательство: Mare Nostrum (Eurospan)
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Цена: 160770.00 T
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Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.

Автор: Anandakumar Haldorai, Arulmurugan Ramu
Название: Cognitive Social Mining Applications in Data Analytics and Forensics
ISBN: 1522575227 ISBN-13(EAN): 9781522575221
Издательство: Mare Nostrum (Eurospan)
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Цена: 189420.00 T
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Описание: Recently, there has been a rapid increase in interest regarding social network analysis in the data mining community. Cognitive radios are expected to play a major role in meeting this exploding traffic demand on social networks due to their ability to sense the environment, analyze outdoor parameters, and then make decisions for dynamic time, frequency, space, resource allocation, and management to improve the utilization of mining the social data.Cognitive Social Mining Applications in Data Analytics and Forensics is an essential reference source that reviews cognitive radio concepts and examines their applications to social mining using a machine learning approach so that an adaptive and intelligent mining is achieved. Featuring research on topics such as data mining, real-time ubiquitous social mining services, and cognitive computing, this book is ideally designed for social network analysts, researchers, academicians, and industry professionals.

Автор: Charan Ashok
Название: Marketing Analytics: A Practitioner`s Guide to Marketing Analytics and Research Methods
ISBN: 9814641367 ISBN-13(EAN): 9789814641364
Издательство: World Scientific Publishing
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Цена: 136230.00 T
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Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.

Автор: Charan Ashok
Название: Marketing Analytics: A Practitioner`S Guide To Marketing Analytics And Research Methods
ISBN: 9814678570 ISBN-13(EAN): 9789814678575
Издательство: World Scientific Publishing
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Цена: 68640.00 T
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Описание: The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.

Автор: Samala Nagaraj
Название: Insights, Innovation, and Analytics for Optimal Customer Engagement
ISBN: 1799868648 ISBN-13(EAN): 9781799868644
Издательство: Mare Nostrum (Eurospan)
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Цена: 159850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services.

Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Автор: Samala Nagaraj
Название: Insights, Innovation, and Analytics for Optimal Customer Engagement
ISBN: 1799839192 ISBN-13(EAN): 9781799839194
Издательство: Mare Nostrum (Eurospan)
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Цена: 206970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services.

Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Название: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
ISBN: 1522551875 ISBN-13(EAN): 9781522551874
Издательство: Mare Nostrum (Eurospan)
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Цена: 2102100.00 T
Наличие на складе: Невозможна поставка.
Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Автор: Suki Norazah Mohd, Suki Norbayah Mohd
Название: Leveraging Consumer Behavior and Psychology in the Digital Economy
ISBN: 1799852717 ISBN-13(EAN): 9781799852711
Издательство: Mare Nostrum (Eurospan)
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Цена: 125400.00 T
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Описание: Presents research on topics relevant to consumer behaviour, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research in consumer behaviour and psychology in the digital economy.

Автор: Abhishek Rai
Название: The Inner Building Blocks: A Novel to Apply Lean-Agile and Design Thinking to Digital Transformation
ISBN: 1637422199 ISBN-13(EAN): 9781637422199
Издательство: Mare Nostrum (Eurospan)
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Цена: 22570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Agile is the ability to quickly and naturally adapt to respond to changes. Most companies are inherently fragile and not agile – when they are hit by new developments, shifting consumer behavior or fast-moving competition, they struggle and even cease to exist!Inner Building Blocks is a novel about Neil Frost, a Director of Digital Transformation and Agile Centre of Excellence at Walkers Mart. The company is already grappling with a failing transformation and on the verge of bankruptcy when COVID-19 strikes!Sid, the Coach instils constructive discomfort through a series of probing questions to:Rethink agility and reimagine the future of work with hybrid operating models.Launch a series of experiments to reinvent the Building Blocks (e.g., strategy, talent, culture, structures, practices and digital technologies). Discover twenty-six solutions to embrace lean-agile mindset for strategic agility.Could the company survive amid the global pandemic and ensuing supply chain challenges?A compelling storytelling approach and provocative dialogues provide relatable context to adopt the concepts. The principles and techniques are delicately camouflaged within the underlying characters, their conversations and situations.

Автор: de Mesquita Josй Marcos Carvalho, Kostelijk Erik
Название: Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS
ISBN: 103205218X ISBN-13(EAN): 9781032052182
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.

Автор: Palmatier
Название: Relationship Marketing in the Digital Age
ISBN: 1138310026 ISBN-13(EAN): 9781138310025
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.