Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS, de Mesquita Josй Marcos Carvalho, Kostelijk Erik

Автор: Charan Ashok
Название: Marketing Analytics: A Practitioner`s Guide to Marketing Analytics and Research Methods
ISBN: 9814641367 ISBN-13(EAN): 9789814641364
Издательство: World Scientific Publishing
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Цена: 136230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.

Автор: Joana Coutinho de Sousa
Название: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
ISBN: 1522548343 ISBN-13(EAN): 9781522548348
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 160770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.

Название: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
ISBN: 1522551875 ISBN-13(EAN): 9781522551874
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 2102100.00 T
Наличие на складе: Невозможна поставка.
Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Автор: Arunangshu Giri, Pradip Paul
Название: Applied Marketing Analytics Using SPSS: Modeler, Statistics and AMOS Graphics
ISBN: 9390544173 ISBN-13(EAN): 9789390544172
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 24030.00 T
Наличие на складе: Нет в наличии.
Описание: Marketing analytics is important to today's business organizations as it lets them measure performance of their marketing resources and channels and in turn plays a vital role in making business strategies and decisions.

The present book, following application-based approach, helps readers to understand the usage of analytics in different marketing contexts such as identifying customer preferences, customer-segmentation, pricing, forecasting, advertising, competitive analysis, perceptual mapping, etc. using SPSS software (Modeler, Statistics and AMOS Graphics).

Practical applications in each chapter, with supported screenshots, guide readers to apply different analytical techniques in marketing as they learn. This book is an indispensable companion for the postgraduate students of management with specialization in marketing. Also, the book will prove valuable for the Management Development Programs, Data Analysts, and Researchers in the field. It enables them to identify marketing problems, carry out research efficiently, process the data in a simple way using SPSS, and create reports in a systematic manner.

Автор: Charan Ashok
Название: Marketing Analytics: A Practitioner`S Guide To Marketing Analytics And Research Methods
ISBN: 9814678570 ISBN-13(EAN): 9789814678575
Издательство: World Scientific Publishing
Рейтинг:
Цена: 68640.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.

Название: Islam, marketing and consumption
ISBN: 0415746949 ISBN-13(EAN): 9780415746946
Издательство: Taylor&Francis
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Цена: 158230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, providing critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection will be of interest to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.

Автор: Witkowski
Название: A History of American Consumption
ISBN: 113893691X ISBN-13(EAN): 9781138936911
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.

Автор: Foxall
Название: Addiction as Consumer Choice
ISBN: 0415703204 ISBN-13(EAN): 9780415703208
Издательство: Taylor&Francis
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Цена: 153120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine purchasing to extreme compulsion.

Автор: Foxall
Название: Consumers in Context
ISBN: 1138962899 ISBN-13(EAN): 9781138962897
Издательство: Taylor&Francis
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Цена: 265410.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

Название: Strong Brands, Strong Relationships
ISBN: 1138786829 ISBN-13(EAN): 9781138786820
Издательство: Taylor&Francis
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Цена: 178640.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strong Brands, Strong Relationships is a new collection of innovative research and practitioner insights which builds on the foundations of the first book, but with darker themes at its centre: an exploration of the destructive and dysfunctional aspects of our complex relationships with brands.

Автор: Lerman
Название: The Language of Branding
ISBN: 0415806747 ISBN-13(EAN): 9780415806749
Издательство: Taylor&Francis
Рейтинг:
Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.

Название: Consumer Psychology in a Social Media World
ISBN: 0765646935 ISBN-13(EAN): 9780765646934
Издательство: Taylor&Francis
Рейтинг:
Цена: 163330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.